Running a business online should be simple. But somewhere along the way, it turned into a full-time performance. Post every day. Chase engagement. Build a personal brand empire before you’re allowed to make a sale. That’s not freedom. That’s burnout. I created Mindset, Money and Marketing to give business owners like you a different way. A simpler way. This podcast is for solopreneurs who want a business that actually works. One that wins clients, makes money, and gives you your time back. No ads. No viral dances. No pressure to be everywhere, all the time. Just honest insights, smart strategy, and a bit of straight talk about what actually moves the needle. If you’re done performing and ready to build something real, you’re in the right place.
Episodes
Sunday Jan 22, 2023
Sunday Jan 22, 2023
I'm eating my words. I told people LinkedIn Groups were dead and not to bother.
Linked Groups have exploded my reach and visibility. You should try them out and what the massive shift they have on your reach, following and engagement.
Check out my new mini course ContentLab for LinkedIn
Wednesday Jan 18, 2023
Wednesday Jan 18, 2023
In this episode of the Podcast, we dive into the world of political campaigns and explore how businesses can learn from them to find their message and accelerate growth.
We all know that political campaigns are all about messaging. Candidates spend countless hours and resources trying to craft the perfect message that will resonate with their target audience. And it's not just about what they say, but how they say it and when they say it.
The key to growing a business is finding your million pound message, a message which resonates with your target audience and projects confidence in your solution.
But what many businesses fail to realise is that the same principles apply to them. Finding the right message for your target market is crucial for accelerating growth. And in today's fast-paced and highly competitive business environment, it's more important than ever to get your message right.
Think about it: if you're not communicating effectively with your target audience, how can you expect them to engage with your product or service? You need to speak their language and address their pain points in order to build trust and establish yourself as a credible solution.
Friday Jan 06, 2023
Friday Jan 06, 2023
Dean is joined by Suzanne Lindbergh the Global Head Social Brand Strategy, Social Media and Content, and Influencer/Creator Marketing at Uber.
Should social content be scrappy?
Or should it be a Hollywood production?
Learn how one of the biggest companies online today approaches its social channels and why they do it.
You'll also get some great tips to get social content done faster.
Wednesday Jan 04, 2023
Wednesday Jan 04, 2023
In this podcast episode, we'll be discussing the pros and cons of using ChatGPT (AI) to create content for social media.
On the pro side, AI can potentially save time and resources by automating the creation of certain types of content, such as simple image posts or short video clips. AI can also be used to analyze user data and identify patterns that can inform the creation of more effective content.
On the con side, there are concerns about the accuracy and reliability of AI-generated content, as well as the potential for it to spread misinformation or perpetuate harmful stereotypes. There is also the issue of job displacement, as the use of AI for content creation could potentially lead to the reduction of human labor in certain fields.
Overall, the use of AI for content creation is a complex and nuanced topic, and I'll be sharing 3 simple ways ChatGPT can help you create content.
Friday Dec 23, 2022
Friday Dec 23, 2022
In this Podcast to wrap up 2022, I want to share two big lessons I've learned from posting consistently on social media.
I share some of the mistakes I see people make, so you can avoid them and I also share how Twitter got me a 3 year consulting gig, just from content and how I made more than £1 million on LinkedIn from Content
Friday Dec 09, 2022
Friday Dec 09, 2022
Dean Seddon talks with Sarah Farmer, Global Executive Coach at EMR Consulting Ltd. who provides 1:1 & group development programs for ambitious leaders & business owners.
They discuss the benefit and goals of working with an executive coach. What makes a coach effective and what limits CEOs after leaving their top-level positions?
Connect on LinkedIn
Friday Nov 25, 2022
Friday Nov 25, 2022
Dean is joined by Luke Tew of Maverrik to talk about repurposing content. How can you make your content last longer, spread your message wider and keep up with everyday posting?
Connect with Luke on LinkedIn - https://www.linkedin.com/in/luketew/
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/
Friday Nov 18, 2022
Friday Nov 18, 2022
Dean Seddon talks with Terry Chiu, Managing Director of Venture Motion, who builds cloud decision engines and automation solutions for the FinTech, eCommerce, and Professional Services sectors. Ensuring companies get more out of their current processes.
In this episode, Dean and Terry discuss how decision engines work, automation, AI, and growing your business with sales.
Connect with Terry on LinkedIn - https://www.linkedin.com/in/terrychiu/
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/
Sunday Nov 13, 2022
Sunday Nov 13, 2022
What's stopping you getting clients? What is holding you back from getting progress in your business?
In this episode we look at where the problem could be and how unblocking issues can explode your business.
Friday Oct 07, 2022
Friday Oct 07, 2022
Dean talks with Bob Harper of Agendali. Bob built his own bookkeeping software to make meetings with clients more effective. Dean and Bob talk marketing, sales and finance and answer a few important questions…
How do you make your meetings more effective with clients?
How should accountants build a relationship with their clients?
What business drivers should business owners and CEO be focusing on?
Connect with Bob Harper on LinkedIn - https://www.linkedin.com/in/bobharperuk/
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/