Expert In Demand, hosted by Dean Seddon, is the podcast for experts, coaches, consultants and founders who want to build a more sustainable, profitable business by turning their knowledge into demand online.
Each episode explores how to grow your authority, attract better clients and reduce reliance on referrals through personal branding, social selling, LinkedIn and modern marketing strategies designed for expert-led businesses.
Who is Dean Seddon?
I'm one of the the top global expert in social selling. I've done this for 15 years. I've helped clients generate more than $100m in revenue. Trained more than 25,000 salespeople and business owners. I help people whose businesses have sell deep expertise, complex services and likely get most of their business from referrals. I work with them to build simple systems that make winning clients predictable. No hype, no complex funnels, just clearer positioning, better offers, and a repeatable way to create conversations that turn into clients.
Episodes
Wednesday Jan 18, 2023
Wednesday Jan 18, 2023
In this episode of the Podcast, we dive into the world of political campaigns and explore how businesses can learn from them to find their message and accelerate growth.
We all know that political campaigns are all about messaging. Candidates spend countless hours and resources trying to craft the perfect message that will resonate with their target audience. And it's not just about what they say, but how they say it and when they say it.
The key to growing a business is finding your million pound message, a message which resonates with your target audience and projects confidence in your solution.
But what many businesses fail to realise is that the same principles apply to them. Finding the right message for your target market is crucial for accelerating growth. And in today's fast-paced and highly competitive business environment, it's more important than ever to get your message right.
Think about it: if you're not communicating effectively with your target audience, how can you expect them to engage with your product or service? You need to speak their language and address their pain points in order to build trust and establish yourself as a credible solution.
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