Expert In Demand Podcast With Dean Seddon

Ep 96: Why Reasonable People Fail on Social Media: The Brutal Truth You Need to Hear

In today's episode, I dive into why reasonable, experienced people struggle on platforms like LinkedIn, Instagram, and beyond. We'll explore the uncomfortable truth that self-promotion is necessary, why boldness beats modesty, and how embracing controversy—without losing your integrity—is crucial. I’ll share personal experiences and actionable insights to help you find and voice your strong opinions, integrate your multiple personas, and build that essential core audience who will value your depth and substance.

Tune in to discover how you can effectively navigate the social media landscape, stand out without compromising your values, and ultimately succeed by being unapologetically yourself. If you’ve ever felt sidelined by the noise, this episode is your guide to breaking through.

Join me as we unravel the secrets to mastering the art of self-promotion and making your expertise shine in a crowded digital space. Don't miss out—your breakthrough starts here.

Ep 95: Don't mess up your LinkedIn profile with guest, Greg Coe

In this recent podcast episode, I had the pleasure of hosting Greg Coe, an experienced IT professional and LinkedIn coach. We delved into the nuances of optimizing your LinkedIn profile to stand out in today's competitive job market. Greg, with his extensive background in IT and his side gig with Getlinked.Pro, shared invaluable insights on how to leverage LinkedIn for personal branding and career advancement.

One of the key takeaways from our conversation was the importance of a well-crafted LinkedIn profile. Greg emphasized that having a professional headshot, an engaging background photo, and a headline that not only states your current role but also hints at your future ambitions are crucial. These elements are your first impression and can significantly impact a recruiter's decision to delve deeper into your profile.

Greg also highlighted the significance of showcasing your achievements succinctly. Instead of writing long paragraphs, he advised using bullet points to list your accomplishments, starting with quantifiable results. This method captures attention and provides a clear picture of your capabilities and successes. For example, stating "229% of quota in sales" immediately draws attention and indicates your performance level.

We also discussed the value of recommendations. Greg strongly recommends collecting LinkedIn recommendations as social proof of your skills and work ethic. These testimonials can be repurposed in your CV, adding another layer of credibility. He shared a powerful anecdote about how a well-timed recommendation from a mutual connection helped him secure a job, underscoring the impact of this strategy.

In terms of standing out in a crowded market, Greg mentioned the importance of aligning your profile with the keywords and skills relevant to the jobs you're targeting. Recruiters often use LinkedIn like a search engine, filtering profiles based on specific skills. Ensuring these keywords are prominent in your profile can make you easier to find and more attractive to potential employers.

Finally, we touched on the proactive use of LinkedIn. Engaging with content, sharing industry insights, and being an advocate for your current employer can all reflect positively on you. This activity demonstrates your enthusiasm and thought leadership, traits highly valued by hiring managers.

For anyone looking to refine their LinkedIn profile, Greg's advice is gold. Whether you're actively seeking a new job or just looking to advance your career, optimizing your LinkedIn profile can make a significant difference. If you need personalized guidance, Greg is available through his website, getlinked.pro.

Ep 94: LinkedIn is cringey but a BIG opportunity

Are you ready to dive into the wild, wacky world of LinkedIn cringe? In this episode, I'm going to explore the peculiar quirks that make LinkedIn both fascinating and, at times, utterly cringeworthy. I'll pull no punches as I dissect the most outrageous posts and trends, from business owners oversharing personal moments to the bizarre stunts people pull for a bit of virtual fame.

We’ll uncover why some LinkedIn users think it’s a brilliant idea to post wedding photos with B2B marketing tips or share selfies from the toilet to highlight their non-stop work ethic. I'll delve into the psychology behind these posts, the dopamine rush of going viral, and the harsh reality that fame doesn’t always translate to fortune.

If you've ever rolled your eyes at a LinkedIn post or felt second-hand embarrassment for someone else's attempt to go viral, this episode is for you. I’ll offer my candid take on how to navigate LinkedIn’s cringe landscape without losing your credibility or dignity. Tune in for a blend of humour, hard truths, and practical advice on maintaining your professional reputation in the social media jungle.

🔊 Listen now and learn how to keep your LinkedIn game strong without resorting to cringe-worthy tactics!

Ep 93: My Top 10 LinkedIn Questions

Join me in this episode as I dive into the most frequently asked questions about LinkedIn, providing actionable insights and busting common myths. Here's what we'll cover in this episode:

1. Where do I start on LinkedIn?
2. What should I post about?
3. Should I post personal content on LinkedIn?
4. How should I outreach to people?
5. Do I need Premium or Sales Navigator?
6. Should I use hashtags on my posts?
7. How do I increase my social selling index?
8. Should I put links in my posts?
9. Do I need a company page?
10. How do I get more engagement and visibility?

If you're new to the podcast, hit that follow button and subscribe for more tips on selling through social media, especially LinkedIn. 

Ep 92: Lessons from running Steven Bartlett's social media - Holly Hayes

Holly Hayes worked alongside Steven Bartlett to create, post and manage his social channels. In this episode, Dean talks to Holly and peels back the secrets and insights from running his accounts and the key learnings from Instagram, Tik Tok, LinkedIn and everywhere else.

 

EP 91: How to get the attention of your ideal clients.

Ep 90: The CEO Fitness Revolution with Cameron Harris

In this episode, Dean sits down with Cameron Harris, the dynamic Managing Director of TRUTH Fitness, to explore the transformative power of health and fitness for business leaders. With a unique blend of realism and optimism, Cameron delves into the intricacies of his Rapid Results System, designed to fit the hectic schedules of top executives while delivering sustainable health improvements. From habit optimization to tackling the fitness industry's misleading quick-fix culture, Cameron shares his insights and strategies for achieving lasting wellness. Whether you're a CEO struggling to balance work and health or just looking for genuine fitness advice, this episode is packed with valuable nuggets that challenge conventional wisdom and inspire actionable change. Join Dean and Cameron for a candid conversation that goes beyond the gym to address the broader impact of health on leadership and life.

 

Sign up for my email newsletter

Https://www.deanseddon.io/signal.

Ep 89: How content creators get burned out - Geraldine Spurway

I catch up with Geraldine Spurway and we talk about the realities of being a content creator.

Ep 88: Rishi Sunak: "He's got school teacher vibes"

So, a bit of a different episode, I'm breaking down Famous peoples LinkedIn and Personal Brand. We'll start with Rishi Sunak, the UK PM.

I tell you what I think of his brand and how he is positioning himself on LinkedIn.

Ep 87: Eliminate Feast and Famine In Your Business

We've all done the crazy things to get our business going. But you can't keep doing the crazy stuff. 43% of solopreneurs in my poll said they started their business to get more flexibility and freedom. Getting consistent flow of leads and clients is critical to that freedom being achieved.

So how do we do that? We need to master winning with a simple strategy, get stability in your revenue before you go for the big bold plans.

Believe me I've learned this lesson the hard way.