Expert In Demand, hosted by Dean Seddon, is the podcast for experts, coaches, consultants and founders who want to build a more sustainable, profitable business by turning their knowledge into demand online.
Each episode explores how to grow your authority, attract better clients and reduce reliance on referrals through personal branding, social selling, LinkedIn and modern marketing strategies designed for expert-led businesses.
Who is Dean Seddon?
I'm one of the the top global expert in social selling. I've done this for 15 years. I've helped clients generate more than $100m in revenue. Trained more than 25,000 salespeople and business owners. I help people whose businesses have sell deep expertise, complex services and likely get most of their business from referrals. I work with them to build simple systems that make winning clients predictable. No hype, no complex funnels, just clearer positioning, better offers, and a repeatable way to create conversations that turn into clients.
Episodes
Friday May 19, 2023
Friday May 19, 2023
I’m joined by Sabrina Godden, Creative Director at Vodaphone for an insightful conversation about the challenges brands face connecting with their audiences. As well as how important it is to work together, leverage the right data, and stand out from others.
In this episode, we run through…
- How brands can connect with evolving audiences and overcome the challenges of standing out on social media.
- The secrets to fostering bravery, creativity, and learning from competitors to elevate your brand.
- Exploring the agency landscape and uncovering the importance of prioritising quality over quantity.
Saturday Apr 15, 2023
Saturday Apr 15, 2023
I catch up with Christine Norton, EMA Sales Leader, Global Strategic Platforms at KPMG International
Christine got her break is sales selling photocopiers using old school tactics, now she is working on large-scale complex deals.
If you are in sales, this is one podcast episode not to be missed.
Monday Feb 20, 2023
Monday Feb 20, 2023
When I look at the massive opportunity that LinkedIn Sales Navigator gives to businesses, I see it is hugely under used.
Here is the start to a series on leveraging LinkedIn to win more business
Wednesday Feb 08, 2023
Wednesday Feb 08, 2023
It's time to take control of your life and your business.
Are you feeling overwhelmed and unsure of how to tackle your new year's resolutions?
Don't worry, you're not alone.
In this episode, I'm here to give you a friendly kick up the ass to keep you on track and help you build your business in a smarter, more effective way. I
Whether you're a seasoned entrepreneur or just starting out, this episode is for anyone looking to work smarter, not harder in 2023.
So, put on your game face and let's get started! We guarantee by the end of this episode, you'll be feeling fired up and ready to take on the world.
So, what are you waiting for? Hit the play button and let's get to work!
Sunday Jan 22, 2023
Sunday Jan 22, 2023
I'm eating my words. I told people LinkedIn Groups were dead and not to bother.
Linked Groups have exploded my reach and visibility. You should try them out and what the massive shift they have on your reach, following and engagement.
Check out my new mini course ContentLab for LinkedIn
Wednesday Jan 18, 2023
Wednesday Jan 18, 2023
In this episode of the Podcast, we dive into the world of political campaigns and explore how businesses can learn from them to find their message and accelerate growth.
We all know that political campaigns are all about messaging. Candidates spend countless hours and resources trying to craft the perfect message that will resonate with their target audience. And it's not just about what they say, but how they say it and when they say it.
The key to growing a business is finding your million pound message, a message which resonates with your target audience and projects confidence in your solution.
But what many businesses fail to realise is that the same principles apply to them. Finding the right message for your target market is crucial for accelerating growth. And in today's fast-paced and highly competitive business environment, it's more important than ever to get your message right.
Think about it: if you're not communicating effectively with your target audience, how can you expect them to engage with your product or service? You need to speak their language and address their pain points in order to build trust and establish yourself as a credible solution.
Friday Jan 06, 2023
Friday Jan 06, 2023
Dean is joined by Suzanne Lindbergh the Global Head Social Brand Strategy, Social Media and Content, and Influencer/Creator Marketing at Uber.
Should social content be scrappy?
Or should it be a Hollywood production?
Learn how one of the biggest companies online today approaches its social channels and why they do it.
You'll also get some great tips to get social content done faster.
Wednesday Jan 04, 2023
Wednesday Jan 04, 2023
In this podcast episode, we'll be discussing the pros and cons of using ChatGPT (AI) to create content for social media.
On the pro side, AI can potentially save time and resources by automating the creation of certain types of content, such as simple image posts or short video clips. AI can also be used to analyze user data and identify patterns that can inform the creation of more effective content.
On the con side, there are concerns about the accuracy and reliability of AI-generated content, as well as the potential for it to spread misinformation or perpetuate harmful stereotypes. There is also the issue of job displacement, as the use of AI for content creation could potentially lead to the reduction of human labor in certain fields.
Overall, the use of AI for content creation is a complex and nuanced topic, and I'll be sharing 3 simple ways ChatGPT can help you create content.
Friday Dec 23, 2022
Friday Dec 23, 2022
In this Podcast to wrap up 2022, I want to share two big lessons I've learned from posting consistently on social media.
I share some of the mistakes I see people make, so you can avoid them and I also share how Twitter got me a 3 year consulting gig, just from content and how I made more than £1 million on LinkedIn from Content
Friday Dec 09, 2022
Friday Dec 09, 2022
Dean Seddon talks with Sarah Farmer, Global Executive Coach at EMR Consulting Ltd. who provides 1:1 & group development programs for ambitious leaders & business owners.
They discuss the benefit and goals of working with an executive coach. What makes a coach effective and what limits CEOs after leaving their top-level positions?