Expert In Demand, hosted by Dean Seddon, is the podcast for experts, coaches, consultants and founders who want to build a more sustainable, profitable business by turning their knowledge into demand online.
Each episode explores how to grow your authority, attract better clients and reduce reliance on referrals through personal branding, social selling, LinkedIn and modern marketing strategies designed for expert-led businesses.
Who is Dean Seddon?
I'm one of the the top global expert in social selling. I've done this for 15 years. I've helped clients generate more than $100m in revenue. Trained more than 25,000 salespeople and business owners. I help people whose businesses have sell deep expertise, complex services and likely get most of their business from referrals. I work with them to build simple systems that make winning clients predictable. No hype, no complex funnels, just clearer positioning, better offers, and a repeatable way to create conversations that turn into clients.
Episodes
Friday Nov 25, 2022
Friday Nov 25, 2022
Dean is joined by Luke Tew of Maverrik to talk about repurposing content. How can you make your content last longer, spread your message wider and keep up with everyday posting?
Connect with Luke on LinkedIn - https://www.linkedin.com/in/luketew/
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/
Friday Nov 18, 2022
Friday Nov 18, 2022
Dean Seddon talks with Terry Chiu, Managing Director of Venture Motion, who builds cloud decision engines and automation solutions for the FinTech, eCommerce, and Professional Services sectors. Ensuring companies get more out of their current processes.
In this episode, Dean and Terry discuss how decision engines work, automation, AI, and growing your business with sales.
Connect with Terry on LinkedIn - https://www.linkedin.com/in/terrychiu/
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/
Sunday Nov 13, 2022
Sunday Nov 13, 2022
What's stopping you getting clients? What is holding you back from getting progress in your business?
In this episode we look at where the problem could be and how unblocking issues can explode your business.
Friday Oct 07, 2022
Friday Oct 07, 2022
Dean talks with Bob Harper of Agendali. Bob built his own bookkeeping software to make meetings with clients more effective. Dean and Bob talk marketing, sales and finance and answer a few important questions…
How do you make your meetings more effective with clients?
How should accountants build a relationship with their clients?
What business drivers should business owners and CEO be focusing on?
Connect with Bob Harper on LinkedIn - https://www.linkedin.com/in/bobharperuk/
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/
Friday Sep 30, 2022
Friday Sep 30, 2022
Dean talks with Rob Nicholls, a specialist in Increasing Margins & Profitability for Small Businesses. Answering various questions like… How do you increase the effectiveness of your business? Where is business heading during the looming recession? Can the UK become energy-dependent?
Connect with Rob on LinkedIn - https://www.linkedin.com/in/robertrnicholls/
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/
Sunday Sep 18, 2022
Friday Sep 16, 2022
Friday Sep 16, 2022
Dean Seddon talks with Marc Engall, Enterprise Account Executive and CEO of Salient Knives Limited. Marc has recently released a new book titled: Selling The Fundamentals. Throughout this episode, Marc and Dean discuss, what’s changed in sales, where LinkedIn fits in the sales process and what skills a salesperson needs to sell today.
Selling The Fundamentals: Get The Book
Connect with Marc on LinkedIn
Connect with Dean on LinkedIn
Tuesday Sep 06, 2022
Tuesday Sep 06, 2022
Dean is joined by James Rimmer Portfolio Chief Financial Officer and cost management specialist. Dean and James discuss cost savings, budget and recession. Can there be any positives and takeaways from the current world events? How can businesses help themselves navigate their finances today?
Friday Sep 02, 2022
Friday Sep 02, 2022
Dean talks with David Wood, who has personal experience in scaling and exiting businesses for millions. Currently focusing on coaching business owners on how to grow and scale their businesses. In this episode, Dean and David discuss running a business, David’s story and how to add value to your clients.
Connect with David on LinkedIn: https://www.linkedin.com/in/davidjwood01/
Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanseddonio/
Friday Aug 19, 2022
Friday Aug 19, 2022
Dean Talks with James Rostance, CEO and Video Case Study Producer at Story Hero®. James leverages the case studies of companies to improve their conversion rates. In this unscripted talk, Dean and James discuss the impact of James’s work and how business owners can use these case studies to place their businesses above the competition.
Connect with James on LinkedIn - https://www.linkedin.com/in/jamesrostance/?originalSubdomain=uk
Connect with Dean on LinkedIn - https://www.linkedin.com/in/deanseddonio/