Running a business online should be simple. But somewhere along the way, it turned into a full-time performance. Post every day. Chase engagement. Build a personal brand empire before you’re allowed to make a sale. That’s not freedom. That’s burnout. I created Mindset, Money and Marketing to give business owners like you a different way. A simpler way. This podcast is for solopreneurs who want a business that actually works. One that wins clients, makes money, and gives you your time back. No ads. No viral dances. No pressure to be everywhere, all the time. Just honest insights, smart strategy, and a bit of straight talk about what actually moves the needle. If you’re done performing and ready to build something real, you’re in the right place.
Episodes
Monday Sep 18, 2023
Monday Sep 18, 2023
Buyers are spending more time researching and less time talking to sellers. This means they are doing their research without you and if that research checks out, they will make an enquiry.
So, how are you helping buyers research you?
How are you building trust outside the eco-system of social media?
What are you doing to educate your buyers?
It's great to build on social, but what happens when the buyer goes to Google?
The reality is, buyer behaviour is changing, buyers are more cautious.
Monday Sep 04, 2023
Monday Sep 04, 2023
Can you really make money from a personal brand?
Do you really need to be a celebrity online?
Monday Aug 21, 2023
Monday Aug 21, 2023
In this episode, I delve into one of the biggest dilemmas faced by business professionals and thought leaders on social media: the fear of oversharing. Have you ever wondered, "What if I give away too much value and potential clients no longer need my services?" It's a common concern, especially when you have a wealth of knowledge to share. But let me tell you - this mindset could be holding you back.
I'll be discussing how the fear of oversharing often stems from a scarcity mentality, the belief that you might lose out if you reveal too much. However, I argue that this approach is fundamentally flawed. People don't hire you just for your knowledge; they hire you for the certainty you bring in achieving a desired outcome. Knowledge is abundant and readily available, but it's the implementation and the journey to success where true value lies.
In this episode, I share insights from my own experiences and from those of clients who have overcome this fear. We'll explore why holding back can actually cost you more in the long run, and how prolific sharing can position you as the go-to expert in your field. By the end of our discussion, you'll be ready to challenge your mindset and embrace a new approach to sharing your expertise freely and confidently.
So, if you've ever felt hesitant about putting your ideas out there, this episode is for you. Join me as we break down the barriers to sharing and discover how to turn your fears into opportunities for growth. Don't miss it - this could be the mindset shift you need to take your business to the next level.
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Monday Aug 14, 2023
Monday Aug 14, 2023
Don't worry, I'm not going to go all Mulder and Scully, but we do need to talk about the ontological shock and how it pertains to our lives and business.
Whilst I talk a bit about UFOs and the Us congressional hearings, this is more about how challenging our reality and what we believe about the world can be quite beneficial.
Monday Aug 07, 2023
Monday Aug 07, 2023
Are you afraid to step out and build a personal brand? In this episode we talk about the fear of self promotion, the frustration of content creators with no experience sharing facile advice and why the only way to get over your fear is to face it.
Personal Branding is the key to building recall - being known and remembered by your ideal clients, yet many REAL business owners fear it.
Monday Jul 10, 2023
Monday Jul 10, 2023
Here is how I grew to a Six-Figure business on LinkedIn. When I started out I was hand to mouth. I needed sales that day or that week. So, I distilled down what I was doing so I could stay alive and start building a business. For me that started with having a clear plan for LinkedIn.
As I built the system, we scaled from a small business on the edge to building a business. I went from desperate to in control. Instead of chasing clients, I've got a flow of people who ask for my help. Why? I refined my strategy and executed on it to build for the long term, not just chase the quick wins all the time.
Listen to the full episode.
Come find me here:
https://www.linkedin.com/in/deanseddonio/
Check out the Course:
Check out the Six-Figure LinkedIn Course
Friday May 19, 2023
Friday May 19, 2023
I’m joined by Sabrina Godden, Creative Director at Vodaphone for an insightful conversation about the challenges brands face connecting with their audiences. As well as how important it is to work together, leverage the right data, and stand out from others.
In this episode, we run through…
- How brands can connect with evolving audiences and overcome the challenges of standing out on social media.
- The secrets to fostering bravery, creativity, and learning from competitors to elevate your brand.
- Exploring the agency landscape and uncovering the importance of prioritising quality over quantity.
Saturday Apr 15, 2023
Saturday Apr 15, 2023
I catch up with Christine Norton, EMA Sales Leader, Global Strategic Platforms at KPMG International
Christine got her break is sales selling photocopiers using old school tactics, now she is working on large-scale complex deals.
If you are in sales, this is one podcast episode not to be missed.
Monday Feb 20, 2023
Monday Feb 20, 2023
When I look at the massive opportunity that LinkedIn Sales Navigator gives to businesses, I see it is hugely under used.
Here is the start to a series on leveraging LinkedIn to win more business
Wednesday Feb 08, 2023
Wednesday Feb 08, 2023
It's time to take control of your life and your business.
Are you feeling overwhelmed and unsure of how to tackle your new year's resolutions?
Don't worry, you're not alone.
In this episode, I'm here to give you a friendly kick up the ass to keep you on track and help you build your business in a smarter, more effective way. I
Whether you're a seasoned entrepreneur or just starting out, this episode is for anyone looking to work smarter, not harder in 2023.
So, put on your game face and let's get started! We guarantee by the end of this episode, you'll be feeling fired up and ready to take on the world.
So, what are you waiting for? Hit the play button and let's get to work!