Expert In Demand With Dean Seddon

Is AI about to wipe out whole sales roles… or is it the biggest career opportunity in decades? In this unfiltered part-two conversation with Christine Norton, GTM at Global Big 4.

We dive into how the sales game has radically shifted since we last spoke — from the death (or evolution) of the SDR, to the rise of ‘Agents as a Service,’ to why your forecast meetings might disappear overnight.

We explore how AI is creating fiercer competition, forcing sellers to think like consultants, and making deep discovery and big-picture thinking more valuable than ever.

Plus, the one skill every salesperson must master now to stay relevant in a world where buyers are more informed, more impatient, and less tolerant of fluff than ever before.

In this episode, I break down exactly what's changed with the LinkedIn algorithm in 2025, why so many of us have seen a sudden drop in views, and what you need to do to stay relevant and effective on the platform.

I’ll share:

• Why impressions have plummeted—even on great content

• How LinkedIn now prioritizes relevance, relationships, and real conversations

• The shift away from recency and how posts now have a much longer shelf life

• Why sticking to your core topics is more important than ever

• How LinkedIn is cracking down on engagement pods, spammy comments, and surface-level tactics

• What metrics actually matter now—like profile views, DMs, and link clicks

This update is a big shift, but it's not all bad news. In fact, I believe this is a huge opportunity—especially if you’re a coach, consultant, or B2B service provider. If you focus on building a targeted audience, sharing evergreen content, and creating real engagement, LinkedIn can still be your best client-generating platform.

If you're feeling frustrated or confused about what’s working now, this episode will help you cut through the noise and make LinkedIn work for you again.

You’ve got the skills. The offer’s solid. You’re posting like a content machine. So… why does it feel like you're shouting into the void while others—less experienced, less ethical, less you—have people lining up to work with them?

In this episode, Dean lifts the lid on the real reason your inbox isn’t flooded with inbound leads. It’s not your pricing. It’s not the algorithm. It’s not that you need another bloody lead magnet.

It’s your positioning. Your message. And—most importantly—the gap you haven’t exposed between what your audience wants… and what they’re settling for.

You’ll learn:

• The 3 demand triggers that get people pre-sold before they ever speak to you

• Why logic doesn’t drive action—but emotional contrast does

• How to build a message that makes your audience feel their current state is intolerable

• The quiet power of creating exclusivity (without faking scarcity)

• And the one mindset shift that will stop you posting content for content’s sake—and start turning your visibility into demand

This isn’t another “be consistent and show value” fluff-fest. It’s a direct line to what actually creates desire and makes people chase you, not the other way round.

If you’re tired of being overlooked by people you know you could help, this one’s going to sting in the best way.

Hit play. Get uncomfortable. And then get in demand.

Are you pouring hours into social media and seeing zero real money back?

I get it, because so many people are falling for the biggest scam on LinkedIn and social media: this idea that just creating "content" is going to make you rich.

I'm going to show you exactly why 95% of content creators are struggling, and then reveal how of business owners are actually crushing it by using what I call the "demand creator" model.

Stop wasting your time chasing likes, and let me give you the proven strategy to turn even a small, targeted audience into high-paying clients.

Get my 7-Day Client System

https://www.deanseddon.io/7-day-client-system

 

Ever hit that terrifying moment when your sales pipeline suddenly runs dry?

You know the one — you start the year full of hope and clients, but come mid-year, everything slows to a frustrating crawl. Dead silence. No leads. No sales. It feels like the business is on the brink of collapse, and panic starts to set in.

But here’s the hard truth most people won’t tell you: It’s not just the economy or “seasonal slowdowns” causing this. More often than not, it’s complacency. Between January and July, distractions take over, you lose focus, and before you know it, you’ve got a gap that feels impossible to fill.

In this episode, Dean pulls no punches on why this happens — and why the “status quo” is your worst enemy. He shares real-world lessons from his own experience and reveals why doubling down harder during a slowdown isn’t always the answer. Instead, you need a system — a reliable, predictable pipeline that works even when clients go on holiday or the algorithm changes.

You’ll learn:

• Why relying on social media content alone is a trap — and what to do instead

• The “big red button” strategy for plugging urgent pipeline holes right now

• How to build a sustainable client acquisition process that stops the cycle of feast and famine

• Why chasing viral posts is a losing game — and how to reclaim control of your business growth

If you’re tired of pipeline panic and want a real solution that works no matter the market, this episode is for you. Listen now and take control before your next slow season hits.

Get access to the 7-Day Client System
https://www.deanseddon.io/7-day-client-system

A few summers ago, I was 10 days from payroll and £13K short. No fluff, no runway, just panic. In this episode, I share exactly how I closed that gap in 7 days using a simple one-page Google Doc, two LinkedIn posts, and a couple of DMs.

I break down the 7-day client system I created from that pressure cooker moment, something that’s now helped over 170 people generate fast revenue without ads, funnels, or a fancy website.

You’ll hear:

• How I created an “Easy Yes Offer” that sold fast

• The exact client acquisition process I used (and still use)

• Why systems beat tactics for consistent revenue

• How to use LinkedIn and direct outreach to win high-trust sales

• What to do when you’re in a B2B revenue slump and need fast cash flow

If you need clients now - or just wants a lean, effective system that works - you’ll get everything you need right here.

Only 4% of creators make $100k+ online. I teach the simple system to join them.

➡️ Join my newsletter: https://signalnewsletter.deanseddon.io/

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One of our TikTok videos got 9,648 views.

The account was brand new.
It only had 32 followers.
And we knew exactly what would make it take off.

In this episode, we walk through what we did and why it worked. It has nothing to do with trending sounds, dancing, or posting every day. It’s something almost no one talks about. And it starts before you even hit upload.

We also explain how the platforms really work now. Why follower count matters less than ever. Why some of your videos flop while others randomly fly. And what most people miss when they try to grow an audience.

This is not about going viral. It’s about getting your content seen by the right people with as little effort as possible.

You’ll learn:

• The one thing we changed that helped the algorithm understand our content

• How to use short video hooks without sounding fake or overhyped

• What kind of content keeps showing up on people’s feeds and why

Most people are guessing. We tested this. And the results speak for themselves.

If your content isn’t getting traction, this will show you why. More importantly, it will show you what to do differently.

And the tweak that started it all?
You’ve probably ignored it a hundred times.

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You're putting in the hours. You’re active online. You’re trying every tip, tool and strategy that promises results. But your income still isn’t showing it.

In this episode, we break down why so many business owners feel like they’re doing everything right but still not getting paid. The problem isn’t your work ethic. It’s what you’re focusing on. Chasing leads, switching strategies, launching new offers every few weeks might feel productive, but it’s usually just panic disguised as progress.

We talk about why building systems feels boring but is essential, how broad messaging kills trust, and why most people avoid the real work that leads to consistent results. We also get into the mindset traps that keep people stuck, from needing guarantees before taking action to constantly reacting instead of building with intention.

If you’re working hard but still not earning what you should, this episode will help you spot what’s really going on. It’s not about working more. It’s about finally doing the right things, repeatedly, even when it’s not exciting.

This is the gap between being busy and being profitable. And we’re calling it out.

Sign up for my newsletter to grow and get clients:
https://signalnewsletter.deanseddon.io/

LinkedIn in 2020 rewarded almost anything. A quote, a blog link, a quick thought from your day. If you showed up regularly, it worked.

In 2025, that approach falls flat. The platform is more crowded, the algorithm is pickier, and the audience is more selective. What used to get reach now gets ignored. What used to convert now gets scrolled past.

In this episode, I explain exactly how LinkedIn has evolved over the past five years. I compare what worked then with what works now. You’ll hear how content reach has shifted, why lead generation requires a clearer message, and why most outreach goes unnoticed. I also explain why follower counts matter less than people think and what that means for how you build trust and visibility.

This is not a motivational pep talk. It is a practical breakdown of how to use the platform properly in its current form. If you want to stop guessing and start getting results again, this will give you the clarity you need to adapt.

LinkedIn still works. Just not the way it used to.

From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn

What do you do when the thing you’re good at is slowly draining the life out of you?

Aaron Bart had the title, the team, the 60-hour weeks, and the kind of agency leadership role people chase for years. But behind the scenes? Burnout. Resentment. And a creeping sense that this wasn’t it anymore.

In this episode, we dig into the shift—from running creative teams in high-stakes US agencies to building a coaching business from scratch using LinkedIn. No ads. No hacks. Just honest content, real conversations, and the clarity to know what he actually wanted to be known for.

We talk:

• How Aaron turned agency chaos into a coaching offer clients chase him for

• The LinkedIn “lightbulb moment” that changed how he showed up (and got leads)

• Why content isn’t working for most people (and what to do before you post anything)

• What makes someone look flaky vs. look free in a career change

• And the real reason many businesses fall apart when they grow too fast

If you’re sitting in a job that doesn’t fit, building something on LinkedIn that’s not clicking, or just wondering what the hell you’re doing next—this chat will hit home.

No fluff. No “manifest your dream life” energy. Just honest lessons from someone who’s actually done the hard pivot—and made it work.

You don’t need a new job title. You need a clearer direction.
And maybe, a bit of help finding your voice again.

Tune in.