
Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand.
This show is for business owners who want to win clients and create demand without selling their soul to their business.
We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money.
Instagram: https://www.instagram.com/socialsellingdean/
LinkedIn: https://www.linkedin.com/in/socialsellingdean/
Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand.
This show is for business owners who want to win clients and create demand without selling their soul to their business.
We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money.
Instagram: https://www.instagram.com/socialsellingdean/
Episodes

Monday Jul 21, 2025
How To Get People Queuing Up To Work With You
Monday Jul 21, 2025
Monday Jul 21, 2025
You’ve got the skills. The offer’s solid. You’re posting like a content machine. So… why does it feel like you're shouting into the void while others—less experienced, less ethical, less you—have people lining up to work with them?
In this episode, Dean lifts the lid on the real reason your inbox isn’t flooded with inbound leads. It’s not your pricing. It’s not the algorithm. It’s not that you need another bloody lead magnet.
It’s your positioning. Your message. And—most importantly—the gap you haven’t exposed between what your audience wants… and what they’re settling for.
You’ll learn:
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The 3 demand triggers that get people pre-sold before they ever speak to you
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Why logic doesn’t drive action—but emotional contrast does
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How to build a message that makes your audience feel their current state is intolerable
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The quiet power of creating exclusivity (without faking scarcity)
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And the one mindset shift that will stop you posting content for content’s sake—and start turning your visibility into demand
This isn’t another “be consistent and show value” fluff-fest. It’s a direct line to what actually creates desire and makes people chase you, not the other way round.
If you’re tired of being overlooked by people you know you could help, this one’s going to sting in the best way.
Hit play. Get uncomfortable. And then get in demand.

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