Mindset, Marketing, & Money with Dean Seddon

Ep 108: My top 20 questions about creating content

Are you stuck trying to figure out how to create content that actually engages your audience and drives results? In this episode, I dive deep into my top 20 questions about content creation, answering the most common challenges and concerns I’ve encountered from clients and fellow creators. Whether you’re struggling with what to post, how to convert attention into sales, or how to stay consistent without burning out, this episode has you covered.

I break down the essentials of building trust at scale, why it's critical for your brand, and how to make sure your audience is consuming your content—not your competitor's. We also explore the secret to creating content that resonates with your audience on a deeper level, even when you're feeling stuck. You’ll learn how to define your target audience, tap into their specific pain points, and create content that speaks directly to them.

Plus, I address questions about balancing quality versus quantity, how to go viral (and whether you even should), and how to repurpose your content without sounding repetitive. If you’ve ever wondered how to make your content strategy work smarter, not harder, I’ll show you exactly how I do it—and how you can too.

This episode is packed with practical tips, real-world examples, and proven strategies to help you master content creation, build a loyal following, and scale your business. Whether you’re a seasoned marketer or just starting out, you’ll walk away with actionable insights that will elevate your content game. Listen now to get the answers to the 20 most important questions every content creator needs to know!

 

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Ep 107: If your business relies on the algorithm, you’re screwed

Are you building your business on the back of social media algorithms? Here’s a wake-up call: if you are, you’re playing a losing game.

The algorithm isn’t your friend—it’s a ruthless TV producer, using your content to keep users hooked while constantly shifting the rules. One day, your post is flying high, the next, it’s nowhere to be seen. You want to gamble your business on that?

In this episode, we’re breaking down why chasing likes and comments is just a game of smoke and mirrors. We’re here to talk real strategy—how to build genuine connections that can’t be taken away by a simple algorithm tweak.

We’ll get into the gritty details of why focusing on relationships, not metrics, is the only way to create long-term success online. If you’re done with the rat race and ready to do things differently, this one’s for you.

Tune in, subscribe, and get ready to ditch the algorithm and play the long game.

 

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Ep 106: Should you sell an online course?

In this episode, we cut through the noise and take an honest look at the reality of selling online courses. Everyone's heard the alluring promise: create a course once, and make money while you sleep. But is it really that simple? We explore whether the dream of passive income through online courses is a realistic business model or just another myth.

I’ll share my personal journey – how back in 2012, I almost jumped into the online course game but held back due to self-doubt. Spoiler: I now see that I might have made a different decision knowing what I know today.

We’ll discuss the four key challenges every course creator faces: from generating traffic, managing costs, and breaking through saturated markets, to the often-overlooked issue of shockingly low course completion rates. Is selling an online course really the best way to grow your business, or could a high-ticket package offer more profitability and impact with fewer headaches?

Whether you're a business owner considering launching your first course or an entrepreneur looking to diversify your income streams, this episode will help you decide if selling an online course is the right move for your business—or if there’s a better option waiting for you.

Tune in for practical insights, hard truths, and strategies to make sure your next step is the most profitable one. If you're serious about scaling your business online, this is an episode you can't afford to miss.

Don't forget to subscribe—future episodes will cover more actionable strategies for building your business online, including expert insights on affiliate marketing, email list building, and more!

 

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Ep 105: How to find hot prospects on LinkedIn

In this special episode, we bring you an edited version of a live audio event where I dive deep into one of the most critical strategies for LinkedIn success: finding hot prospects. If you’ve ever wondered how to turn LinkedIn into a lead-generating machine, this episode is for you.

During the live event, I revealed the secrets to identifying two key types of hot prospects on LinkedIn: intent-based and proximity-based. Intent-based prospects are already showing interest in services like yours—they’re the low-hanging fruit you can’t afford to miss. Meanwhile, proximity-based prospects are closer than you think—visiting your profile, engaging with your content, and just a message away from becoming your next client.

This isn’t just theory—it's a step-by-step breakdown of how I personally find these prospects week after week, with practical tips you can apply immediately. From using LinkedIn’s search tools to leveraging profile visits and commenting in active groups, you’ll learn how to carve out just 30-40 minutes each week to build a pipeline of hot leads without spamming or cold pitching.

We’ve edited the best moments of this live session into a podcast that’s packed with actionable insights, real-life examples, and a no-nonsense approach to LinkedIn lead generation. Plus, I share my thoughts on why finding these hot prospects should be a small, but consistent part of your overall LinkedIn strategy. If you’ve been posting endlessly and getting nowhere, this episode will show you how to flip the script.

Don’t miss out on this dynamic, hands-on session that could change the way you approach LinkedIn forever. 

 

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Ep 104: How to deal with difficult clients

Are you dealing with clients who constantly push your boundaries, try to manipulate the situation, or drain your energy? In this episode, I dive deep into the realities of handling difficult clients—and how you can come out on top.

From recognizing subtle manipulation tactics to setting firm boundaries that protect your business and your sanity, this conversation is packed with raw, real-life experiences and actionable advice. I share some of my toughest client encounters, the mistakes I made, and the lessons learned.

If you're tired of bending over backwards for clients who don’t respect your expertise, this episode is for you. Tune in to learn how to take control, stand your ground, and build healthier, more profitable relationships.

Don't miss this no-nonsense guide to protecting your business and your peace of mind—subscribe now and get ready to level up your client game.

 

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Ep 103: Grassroots to growth, starting out from scratch

In this episode, I sit down with someone very special—my wife, Louise. She’s typically behind the scenes, but today, she’s sharing her journey of navigating sales, marketing, and growing her own ventures. We dive into her experience with "The Shared Table," a community supper club that brought strangers together to cook and connect, as well as her role in driving growth for our print business.

Louise talks about the challenges of starting something from scratch, how she found her audience through grassroots marketing, and the power of building real relationships. She shares how tapping into local networks and being genuine with her audience helped her grow a loyal customer base organically.

This conversation isn’t just about business—it’s about creating something bigger than just profit. If you’re a business owner trying to figure out how to connect with your market, or if you’re looking for a more community-driven approach to success, this episode is packed with practical takeaways. Join us as we discuss why trust, longevity, and getting out into the real world are key to building a sustainable business.

And hey, if you want to hear more from Louise, let me know! If we get lots of comments and subscriptions, I’ll bring her back to talk about launching her nutrition business and all the ups and downs that come with it.

 

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Ep 102: Beating up big tech to cut costs on software

Feeling like Big Tech's taking more than their fair share?

In this episode, we’re diving into how you can keep more of your hard-earned money by cutting down on those software costs. I know I spend too much on subscriptions, do you?

Join me and Alexander Golev, Founder of SamExpert, a software asset management company. As we chat about what’s really going on with your software spend. Are you paying for subscriptions you barely use? You’re not alone, and it’s time to put an end to it. Alexander spills the beans on how big businesses are wasting millions and shares how you can keep that cash in your business instead.

Think your procurement team’s got it all covered? Well, think again! Even the sharpest teams can get tangled up in Big Tech’s clever deals. We’ll chat about why going it alone isn’t always the best move and how Alexander’s strategies can help you negotiate like a pro. You’ll learn how to spot the tricks vendors use to drain your resources and, more importantly, how to turn the tables and get more bang for your buck.

We’ve got real stories of companies that slashed their software costs and turned those savings into growth.  Whether you’re tech-savvy or just trying to trim the fat, this episode’s packed with practical tips to help your bottom line.

 

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Ep 101: Making your personal brand pay off

In this episode, we're getting real about what it takes to build a personal brand on LinkedIn that doesn’t just look impressive but also brings in the cash. If you think likes and comments are your ticket to success, think again. We’re diving into why all those numbers might not mean much if you’re not converting followers into clients.

You’ll hear stories about influencers who have massive engagement but struggle to make a penny—and learn how you can avoid their mistakes. We’ll break down why going beyond generic content is key and how injecting your unique perspective can make all the difference.

Discover the power of picking a niche and why focusing on a specific problem you solve can be your secret weapon. It might sound counter-intuitive, but narrowing your focus could open up a world of opportunities and make client acquisition a breeze.

We’ll also chat about the fear of missing out on opportunities when you specialise and how to overcome it. Get the lowdown on creating content that attracts attention, nurtures relationships, and seals the deal. Plus, learn the importance of showing up consistently and speaking your audience's language to build trust and credibility.

Whether you’re new to the game or looking to sharpen your strategy, this episode is packed with insights to help you stand out and make your LinkedIn presence truly pay off. Tune in to find out how to connect who you are with what you offer and solve the problems your audience cares about.

 

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Ep 100: How to get your first 10 clients on LinkedIn

Struggling to find your first ten clients on LinkedIn? You’re not alone. Many solopreneurs and small business owners get stuck in a cycle of overcomplicating their approach, thinking they need a fancy website or a massive following to succeed. This can lead to frustration and burnout.

Imagine feeling confident in your ability to connect with the right people without endless hours wasted on ineffective strategies. The stress of not knowing where your next client will come from can be overwhelming, and it’s easy to feel defeated when you're bombarded with others’ seemingly effortless success stories on social media.

Join me on this special 100th episode where I break down a simple, effective strategy to help you land your first ten clients on LinkedIn. You’ll learn how to target the right audience, understand their pain points, and craft a compelling offer that speaks directly to their needs. Say goodbye to unnecessary complications and hello to a straightforward plan that works. Listen now and take the first step towards building a thriving client base!

Ep 99: Cut through the noise with personal branding

I'm thrilled to bring you this episode, where we cut through all the noise and get real about what personal branding truly means in 2024. Whether you’re a seasoned pro or just dipping your toes into the world of personal branding, this episode is packed with insights, truths, and practical advice that will transform how you think about your personal brand.

We’ve all seen it: the endless diagrams, the celebrity-like projections, and the constant pressure to put on a show. But let’s face it, personal branding has become a bit of a circus. People are tying themselves in knots trying to figure out what it means and how to make it work for them. That's why I’m here to demystify personal branding and give you the tools to create a brand that is genuinely you.

In this episode, we dive into the essence of personal branding. It’s not about pretending to be someone you’re not or chasing likes and follows. It’s about creating a character that reflects your true self—your expertise, your stories, and your unique perspective on the world. Think of it as crafting your very own Indiana Jones character, complete with your quirks, values, and backstory. You don’t need to reveal everything, just enough to connect with people and build trust.

Trust, my friends, is the currency of the future. In an era where everything is fakeable—followers, reviews, even success—building genuine trust through your personal brand is more critical than ever. It’s about being consistently present and authentic so people know who you are and what you stand for when they need your expertise.

We also explore the idea of typecasting yourself in your industry. Just like Liam Neeson found his niche with action-packed roles, you can find your sweet spot by focusing on solving one key problem for your audience. This doesn’t mean limiting yourself but rather creating a strong, memorable brand that people immediately associate with a particular need or expertise.

Building a personal brand isn’t about overnight success. It’s a journey, a compounding process that grows and evolves over time. I’ll share how you can document your progress, celebrate your milestones, and keep pushing forward even when it feels like you’re not making much headway. Remember, personal branding is about the long game.

Throughout this episode, we’ll discuss how to balance authenticity with professionalism, how to project the right image without losing yourself in the process, and how to stay consistent in a world where attention spans are shorter than ever.

So, if you’re ready to step up your personal branding game and create a brand that’s not just seen but truly felt, hit that play button. Let’s embark on this adventure together and unlock the power of personal branding.

And hey, if you find value in this episode, please subscribe, leave a comment, and share it with others who might benefit from a fresh take on personal branding.