Mindset, Marketing & Money isn’t your usual business podcast. If you’re tired of seeing the same old advice repeated online, this is your straight-talking resource. Each episode cuts through popular myths to share clear insights and practical strategies that actually work for building your business online. I’ll guide you through what’s effective right now in mindset, marketing, and monetisation so you can confidently attract clients and achieve consistent results. If you’re serious about standing out and growing your business, tune in.
Episodes
Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
I sit down with Tom Thompson, the guy who’s been working with me behind the scenes on my socials and content at MAVERRIK.
We're recording this chat from a motel in Atlanta, and I’ve finally managed to convince him to join me on the podcast.
We’re talking all things TikTok – our six-month journey of trying to crack the platform and the rollercoaster ride that comes with it.
We dive into the ups and downs of content creation, why some of our TikTok's took off while others totally flopped, and how we’ve been experimenting with trends.
You’ll hear about the spontaneous videos we threw together that ended up outperforming the ones we actually planned out.
And, of course, we get into the quirks of TikTok’s algorithm – the mystery of why certain posts skyrocket while others fall flat.
It’s not just about strategy, though.
We talk about the emotional side of creating content, dealing with negativity, and the fine balance between standing out and staying authentic.
If you've ever wondered how to keep your sanity while trying to grow on TikTok, this episode will give you a behind-the-scenes look at how we’ve navigated it all.
Whether you're already on TikTok or just thinking about giving it a go, you’ll get some practical tips and a few laughs along the way.
Tune in to find out how we’ve been using trends to our advantage – and why, sometimes, you just have to keep going and let the numbers speak for themselves.
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Sunday Oct 27, 2024
Sunday Oct 27, 2024
In this episode, we’re diving into something that can transform your business – the power of being yourself online.
Too many people are afraid to stand out. They try to please everyone, and in doing so, they end up blending in.
Here’s the reality: people buy from people. But they won’t buy from you if they don’t believe in you. And they won’t believe in you if they can’t see the real you.
Let’s take an extreme example – Donald Trump. Like him or not, his supporters back him because they feel he’s being real. He’s built a fanbase by being bold and unapologetically himself.
Now, I’m not suggesting you turn into Trump, but the principle holds - if you want die-hard supporters, you need to be bold. Be real. Be YOU.
And guess what? You don’t need thousands of fans. In fact, you probably only need about 100 true supporters to build a thriving business.
This episode will challenge you to stop playing it safe. Stop being vanilla. Start owning your personality, your opinions, and the way you do things.
When you do this, you’ll start attracting your tribe. People who believe in you, trust you, and buy from you.
If you’ve been afraid of being too much, of scaring people off, you’re holding yourself back. The truth is, people will love you more for being yourself.
So, are you ready to step up? Tune in and discover why being real is your best marketing strategy.
This episode will change the way you think about personal branding and show you how to stand out.
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Sunday Oct 13, 2024
Sunday Oct 13, 2024
Link to my GPT for you to try:
https://chatgpt.com/g/g-K3AIhmLOh-storytelling-posts
In this episode, we dive into one of the most powerful strategies for building meaningful connections and attracting clients on LinkedIn - storytelling.
But we’re not just talking about any stories; we’re talking about how you can transform your own experiences into highly engaging content with the help of AI.
You’ve probably felt the frustration of putting out valuable, well-thought-out posts that don’t quite hit the mark.
Meanwhile, others seem to get all the attention with posts that feel far less substantial.
So, what’s missing?
It’s all about how you connect with your audience on an emotional level - and that’s where storytelling comes in.
This episode is packed with insights on how to use AI to enhance your storytelling, making your LinkedIn posts more relatable and impactful.
We’ll explore how to tap into your own experiences, turn them into compelling narratives, and engage your audience in a way that’s authentic and drives real results.
But there’s more. We’ll also share practical tips on how to integrate these AI-powered strategies into your content creation process, so you can keep your posts fresh and captivating without the overwhelm. Ready to turn your LinkedIn posts into client-attracting stories?
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Saturday Oct 12, 2024
Saturday Oct 12, 2024
We’ve all been there, paralysed by the idea of being told "no" or getting criticised, and it’s easy to let that fear hold us back.
Today, I’m sharing my personal journey through this struggle, drawing on years of building my own brand and business on platforms like LinkedIn, where criticism, trolls, and setbacks are part of the daily grind.
I’m not here to sugar-coat it – rejection hurts.
But over time, I’ve learned that "no" isn’t the end. It’s just part of the process. In this episode, I’ll explore why so many of us let fear stop us from taking action, and how embracing failure can actually be the key to moving forward. You’ll hear some of my own stories, from moments that felt career-ending at the time, to realising that none of them truly mattered in the long run.
If you’re stuck because you’re afraid of failing, afraid of hearing "no," or worried about what people might think, this episode is for you.
I’m not going to give too much away, but let’s just say you might start looking at rejection a little differently by the end of this one. Let’s get into it
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Sunday Oct 06, 2024
Sunday Oct 06, 2024
Struggling to get your services off the ground?
Feeling like no matter how much you pitch, clients just aren’t biting?
In this episode, we’re unpacking why your offers might be falling flat.
Spoiler alert: it’s not about trying more tactics - it’s about fixing what’s broken beneath the surface.
From unclear value propositions to targeting the wrong audience, we’re diving into the 8 biggest reasons your sales efforts might be missing the mark.
Ever tried explaining your offer and watched as eyes glaze over? That’s a sign your value proposition isn’t connecting.
Or maybe you’re talking to everyone and selling to no one? That’s another common trap we’ll explore.
What about your positioning - are you blending in with every other service provider, or standing out as the go-to expert?
And let’s not forget about your mindset. Do you truly believe in the value you’re offering? Because if you don’t, your prospects can sense it.
This episode is packed with the hard truths you need to hear to diagnose why your services aren’t selling and what needs fixing first.
Before you dive into more tactics or quick hacks, join me as we break down these 8 fundamental issues that could be costing you sales.
Tune in - your sales turnaround starts here.
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Saturday Oct 05, 2024
Saturday Oct 05, 2024
Sick of battling social media algorithms?
In this episode, I’m diving into why building an email list should be your top priority.
While social media is great for visibility, it’s not where you build real, lasting relationships.
Here’s the deal - you don’t own your audience on social.
With one algorithm change, your reach could vanish overnight. But with email?
You get direct access to your audience every single time.
An email list lets you build a community that’s yours. You can nurture potential clients who aren’t ready to buy right now but might be in the future. You can stay top of mind, share real value, and build trust - all without worrying if today’s post will even get seen.
And guess what?
I’ll be your first subscriber.
If you’re ready to build an audience that’s algorithm-proof and always in your control, this episode is for you. You’ll learn why an email list is like a goldmine of future clients, and how to get started - even if you’re brand new.
Don’t leave your business in the hands of social media platforms. Tune in now and let’s start building your email list today.
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✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal
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Saturday Sep 28, 2024
Saturday Sep 28, 2024
You’re showing up on LinkedIn every day - posting, commenting, connecting - but it still feels like you’re getting nowhere.
No traction.
No leads.
No growth.
It’s like you’re spinning your wheels, putting in all this effort for zero results.
You see others thriving - getting likes, comments, and clients - while you’re left wondering what’s missing.
The frustration builds.
Self-doubt creeps in.
You start questioning whether LinkedIn is even worth your time.
But here’s the thing: LinkedIn can be a game-changer... if you avoid a few simple mistakes that might be quietly sabotaging your success.
In this episode, I’m breaking down the 9 biggest LinkedIn mistakes that are keeping you stuck.
And, more importantly, I’ll show you exactly how to fix them.
We’ll dig into what’s really holding you back and how to turn things around - so you can finally start seeing the results you deserve.
Ready to make LinkedIn work for you, instead of feeling like it’s working against you?
Tune in now.
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Saturday Sep 21, 2024
Thursday Sep 19, 2024
Thursday Sep 19, 2024
Are you a solopreneur who’s feeling paralysed by indecision, constantly second-guessing every move in your business? You’ve got the expertise and the drive, but when it comes to making bold moves—whether it’s marketing yourself, pitching to clients, or scaling your income - you’re stuck in analysis paralysis.
In this episode of Mindset, Marketing, & Money, we’re digging into why overthinking is holding you back from the freedom and success you’re striving for. We’ll talk about the fear that keeps you hesitating—the fear of making the wrong decision or not being enough - and how that mindset is sabotaging your progress.
I’ll share why jumping from one marketing tactic to another, relying on content that’s safe, or waiting for perfect answers from others won’t get you anywhere. Instead, you’ll discover how imperfect action is the key to unlocking your growth, whether that’s through more confident outreach or taking ownership of your brand strategy.
This episode is packed with actionable strategies, from setting deadlines that force you to decide to narrowing your options so you can make faster, smarter moves in your business. Most importantly, we’ll dive into how shifting your mindset from cautious to unstoppable can help you get consistent leads, land premium clients, and build the business you truly want - without the overwhelm.
If you’re ready to move from stuck to unstoppable, this episode is for you. It’s time to take bold action and finally see the results you’ve been waiting for.
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Saturday Sep 14, 2024
Saturday Sep 14, 2024
Are you stuck in the hustle, constantly trying to outshine your competition? Do you feel like no matter how loud you shout or how much content you create, it’s never enough to truly stand out? Here’s the truth: competing in an oversaturated market is the slow lane to nowhere. But what if you didn’t have to compete at all?
In our latest episode, we’re diving into the secret of breaking free from the noise by becoming a category of one. Imagine a business where you’re not chasing clients or fighting for attention. Instead, clients seek you out because there’s no one else like you. This episode is about helping you build a business that aligns with your biggest dreams, one where your unique strengths, story, and personality are your greatest assets.
We’ll walk you through the five key elements that make you impossible to compete with: embracing your personality, narrowing down your audience, solving specific problems, developing your unique methodology, and uniting your clients against a common foe. These aren’t just tactics—they’re a powerful combination that will set you apart and help you lead with confidence.
But we don’t stop there. We also tackle the hardest part of this journey—showing up as your real self in a world that’s constantly telling you to blend in. Authenticity is scary, but it’s also the only way to build something meaningful and fulfilling.
If you’re ready to stop competing and start leading, this episode is for you. Tune in, and let’s build your category of one.
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✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal
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