Mindset, Marketing, & Money with Dean Seddon

Nobody cared about my content - until I fixed this

For years, I played it safe. I posted “valuable” content. I tried to sound professional. I thought if I just shared good advice, people would listen.

They didn’t.

No engagement. No clients. No one cared.

And then I realised something brutal: boring is worse than being hated.

Agitation:
I see so many people making the same mistake I did—hiding their personality, watering down their opinions, trying to appeal to everyone. And then wondering why their content flops.

I know how it feels. You pour time into a post, hit publish… and nothing. Meanwhile, people with half your experience are blowing up, getting clients, building a brand that actually matters.

It’s not because they’re better. It’s because they refuse to be forgettable.

Solution:
The second I stopped trying to fit in and started owning my voice, everything changed. And in this episode, I’m sharing exactly what I did.

🔥 The biggest myth that’s keeping you invisible.
🔥 The lie about “professionalism” that’s killing your content.
🔥 The mindset shift that will make your audience actually pay attention.

If you’re tired of shouting into the void, this is your wake-up call.

Listen now. Because the longer you wait, the harder it gets.

 

 

Will AI destroy the coaching industry?

AI is creeping into every industry—now it’s coming for coaching.

With AI-powered apps offering sessions for less than the price of a coffee, some coaches are already feeling the heat.

But here’s the real question… Is AI a threat or the biggest opportunity the coaching industry has ever seen?

In this episode, I break down:

• The coaching jobs AI will replace (sooner than you think)
• The areas where human coaches will always have the advantage
• The key shift you must make to stay ahead

This isn’t about fear—it’s about strategy.

If you’re a coach (or thinking of becoming one), you need to hear this.

Listen now and get ahead of the AI curve.

Algorithm-Proof Your Business: Lessons from the TikTok Ban Crisis

As the looming TikTok ban sends shockwaves through the creator economy, many are grappling with the fragility of platform dependency.

Learn why building an email list is the ultimate safeguard for your business and how to take control of your audience - no matter what happens with platforms like TikTok, LinkedIn, or Instagram.

Packed with actionable tips and real-world success stories, this episode is a wake-up call for creators and business owners to future-proof their revenue streams.

Don't wait until it's too late

 

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How to Turn Networking Into Consistent Clients Without the Hard Sell

Networking isn’t about pitching; it’s about building relationships—but so many people get it wrong.

In this episode, I chat with Jamie, the founder of Circle Networks, about why traditional approaches to networking often fail and how to do it differently.

Jamie shares his journey, from hating online networking to creating a model that focuses on real conversations and mutual value.

We’ll unpack why most people show up to sell but forget no one’s there to buy, and how shifting your mindset from ‘selling’ to ‘helping’ changes everything.

Jamie even shares a surprising story about how a year of focusing on others led to a six-figure outcome—and what you can learn from it.

If you’ve ever felt stuck or frustrated trying to find clients through networking, this conversation might just change your perspective.

Join us as we break down the practical steps to build meaningful connections that actually work.

Winning clients with a small audience

Have you ever felt stuck in the never-ending chase for more followers, more likes, more engagement, thinking that’s the only way to win clients?

I used to believe that too, but what if I told you there’s another way - one that doesn’t involve chasing vanity metrics?

In this episode, I’m flipping the script on everything you’ve been told about needing a massive audience to succeed. I’ll share how I’ve won clients consistently with a small, highly engaged audience. No hacks, no shortcuts - just a clear, simple strategy that anyone can use.

Here’s the thing, more followers don’t automatically mean more clients.

In fact, the bigger your audience, the harder it can be to convert. So what’s the secret? It’s not about quantity; it’s about quality. I’m breaking down the exact steps I’ve used to focus on the right people, craft a compelling message, and turn connections into paying clients - even with an audience of just a few hundred.

If you’ve ever wondered how to make your small audience work for you, this is the episode you can’t afford to miss.

Stay tuned, because what you’ll learn might just change how you think about your business forever.

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What is the 4-1-1 rule on LinkedIn? Your LinkedIn content strategy

Are you making the most of LinkedIn?

If your content isn’t getting engagement or turning followers into clients, you might be missing one simple strategy: the 4:1:1 rule.

In this episode, I’m sharing how this approach transformed my LinkedIn results - and how it can do the same for you. You’ll learn how to strike the perfect balance between entertaining, educating, and selling, so your audience stays engaged and you see more conversions.

I’ll break down the exact steps I use, including how to find content that connects, why soft sells are surprisingly powerful, and how my "Win on Wednesday" posts drive consistent leads. 

If you’re serious about using LinkedIn to grow your business, this episode will change the way you approach your content.

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Public Speaking: Turning Fear, Fails, and Criticism into Confidence

Terrified of public speaking?

Scared to post online because of trolls?

You're not alone. In this no-holds-barred episode, Dean Seddon and Dave Falkner open up about the fears, failures, and triumphs of going from anonymous to unforgettable.

Hear Dave's journey from behind a computer screen to standing on stage in front of hundreds - and the hilarious dad joke that turned a stiff crowd into superfans. Dean shares his own struggles with stage fright, awkward silences, and the mental chaos of trying to be "perfect" while juggling the pressure of being in the spotlight.

But it's not all nerves and missteps. This episode is packed with practical tips on finding your voice, owning your mistakes, and learning to turn brutal online comments into motivation. They also reveal why being yourself - warts, bad jokes, and all - is the real secret to connecting with any audience, whether you're on stage or posting a video to 15 people.

You'll laugh, you'll cringe, and by the end, you'll realise that the fear holding you back isn't half as big as the reward waiting for you.

If you've ever wanted to find the courage to speak up, stand out, and make an impact, this episode is your permission slip to get started. Listen now and take the first step toward becoming the confident, engaging person you've always wanted to be.

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The Neon Shift: Jaguar, Cucumbers, and the Future of AI

Ever wondered what memes, cocktails, and cutting-edge AI have in common? In this punchy, neon-soaked debut episode, Dean ditches the tired interview format for an unfiltered, laugh-out-loud chat with content whiz Tom. Together, they unpack the secrets behind making people laugh and buy, the wild evolution of platforms like TikTok, and how Jaguar’s bold leap from accessible to elite might just crash and burn - or redefine luxury forever.

But it doesn’t stop there. Dive into the dizzying rise of AI-generated everything - from eerily real political deepfakes to bots out-performing humans on social media (yes, even Dean’s doppelgänger went viral). They’ll also share war stories, like how a Gatwick airport meltdown landed Dean on national TV and why a guy making cucumber recipes might be a social media genius.

If you’re ready to laugh, rethink your content game, and maybe even question reality, this episode’s for you. Grab your drink (please, not a Blue Lagoon), and let’s explore the chaos and opportunity of the digital world together.

 

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Using Podcasts to Build Your Influence

This week, I’m sitting down with Holly Hayes.

She’s been at the top of her game, managing social media for Steven Bartlett, and now she’s making waves at Deer Media, one of the biggest podcast networks out there.

Holly knows what it takes to build influence and stay ahead in a fast-changing world.

We dig into how podcasting is shaking up the media landscape and why it’s become the go-to platform for real, unfiltered conversations.

Holly’s insights are straight from the trenches of two of the most competitive industries out there.

If you want to hear what’s really working in content right now or just need a bit of inspiration from someone who’s been there and done it, this is the episode for you. Don’t miss it.

 

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The perfect sales call with your ideal client

Ever wondered how to turn a sales call into an easy, natural conversation that actually leads to results?

In this episode, I’m sharing the exact framework I use to run sales calls that feel less like a pitch and more like a productive chat.

We’ll break down the anatomy of a perfect sales call - from doing your prep work and setting the agenda to asking the right questions that get your prospects to reflect on what they really need. I’ll also dive into why explaining less and listening more can completely change the way you approach your calls - and how to present your offer in a way that truly resonates.

Whether you’re a coach, consultant, or solopreneur selling your expertise, this is about creating a process that works for both you and your ideal client. So if you're ready to learn how to have better sales conversations that actually convert, this episode is for you.

Tune in to make your next sales call your best one yet.