
Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand.
This show is for business owners who want to win clients and create demand without selling their soul to their business.
We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money.
Instagram: https://www.instagram.com/socialsellingdean/
LinkedIn: https://www.linkedin.com/in/socialsellingdean/
Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand.
This show is for business owners who want to win clients and create demand without selling their soul to their business.
We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money.
Instagram: https://www.instagram.com/socialsellingdean/
Episodes

Sunday Feb 09, 2025
Nobody cared about my content - until I fixed this
Sunday Feb 09, 2025
Sunday Feb 09, 2025
For years, I played it safe. I posted “valuable” content. I tried to sound professional. I thought if I just shared good advice, people would listen.
They didn’t.
No engagement. No clients. No one cared.
And then I realised something brutal: boring is worse than being hated.
Agitation:
I see so many people making the same mistake I did—hiding their personality, watering down their opinions, trying to appeal to everyone. And then wondering why their content flops.
I know how it feels. You pour time into a post, hit publish… and nothing. Meanwhile, people with half your experience are blowing up, getting clients, building a brand that actually matters.
It’s not because they’re better. It’s because they refuse to be forgettable.
Solution:
The second I stopped trying to fit in and started owning my voice, everything changed. And in this episode, I’m sharing exactly what I did.
🔥 The biggest myth that’s keeping you invisible.
🔥 The lie about “professionalism” that’s killing your content.
🔥 The mindset shift that will make your audience actually pay attention.
If you’re tired of shouting into the void, this is your wake-up call.
Listen now. Because the longer you wait, the harder it gets.

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