Expert In Demand, hosted by Dean Seddon, is the podcast for experts, coaches, consultants and founders who want to build a more sustainable, profitable business by turning their knowledge into demand online.
Each episode explores how to grow your authority, attract better clients and reduce reliance on referrals through personal branding, social selling, LinkedIn and modern marketing strategies designed for expert-led businesses.
Who is Dean Seddon?
I'm one of the the top global expert in social selling. I've done this for 15 years. I've helped clients generate more than $100m in revenue. Trained more than 25,000 salespeople and business owners. I help people whose businesses have sell deep expertise, complex services and likely get most of their business from referrals. I work with them to build simple systems that make winning clients predictable. No hype, no complex funnels, just clearer positioning, better offers, and a repeatable way to create conversations that turn into clients.
Episodes
Friday Dec 24, 2021
Tuesday Dec 14, 2021
Tuesday Dec 14, 2021
This happened to me a few years ago... I had a plan, but my defensive thinking sabotaged it. In this episode we look at defensive and offensive strategies.
Sunday Dec 12, 2021
Sunday Dec 12, 2021
I got hit up by the "Marketer of the Year 2020" on LinkedIn.... it highlights the problems for business owners who need to generate leads.
I unpick some of the problems with his pitch, process and why you should become the expert on generating your own leads.
Friday Dec 10, 2021
Friday Dec 10, 2021
The best traffic is free traffic, in this episode Dean talks about how you can get organic leads.
Thursday Dec 09, 2021
Thursday Dec 09, 2021
Thursday Dec 09, 2021
Thursday Dec 09, 2021
A question that always comes up during our live webinars is which social channels are best for social selling.
Thursday Dec 09, 2021
Thursday Dec 09, 2021
Thursday Dec 09, 2021
Thursday Dec 09, 2021
There are a number of issues that can arise in a business that can slow down your revenue. This is one I see most often overlooked.