Expert In Demand, hosted by Dean Seddon, is the podcast for experts, coaches, consultants and founders who want to build a more sustainable, profitable business by turning their knowledge into demand online.
Each episode explores how to grow your authority, attract better clients and reduce reliance on referrals through personal branding, social selling, LinkedIn and modern marketing strategies designed for expert-led businesses.
Who is Dean Seddon?
I'm one of the the top global expert in social selling. I've done this for 15 years. I've helped clients generate more than $100m in revenue. Trained more than 25,000 salespeople and business owners. I help people whose businesses have sell deep expertise, complex services and likely get most of their business from referrals. I work with them to build simple systems that make winning clients predictable. No hype, no complex funnels, just clearer positioning, better offers, and a repeatable way to create conversations that turn into clients.
Episodes
Thursday Dec 09, 2021
Thursday Dec 09, 2021
In this episode, I will share the most important tip for creating and posting content on LinkedIn.
Thursday Dec 09, 2021
Thursday Dec 09, 2021
Thursday Dec 09, 2021
Dean and Luke talk about one the best ways to increase your sales, by stopping the dreaded churn and burn.
Thursday Dec 09, 2021
Thursday Dec 09, 2021
How do you sell a £500k / £1m service on LinkedIn?
Watch for the rant at 2mins 42. seconds...
This is a quick Q&A response I gave for someone selling IT / Tech services into corporates.
If you want to do it well... you need to play the smart long game... Your decision maker will be getting tons of pitches every single day. They'll be battle hardened to sales pitches. They will ignore you if you aren't relevant. The No 1 thing... your prospect is used to being pitched by sales people.
So you have to do something different. Invest time (not 5 mins before the pitch) go build the relationships in advance.... We call is Account Based Social Selling.... We have a revenue sprint for BDMs / sales teams on this.... You don't have time to build relationships? Get ready for my rant.
Thursday Dec 09, 2021
Thursday Dec 09, 2021
Dean and Vasco discuss the reasons to digitally transform your Sales Team.
Thursday Dec 09, 2021
Thursday Dec 09, 2021
Thursday Dec 09, 2021
Dean and Richard run through their personal war stories with cold calling.