Expert In Demand, hosted by Dean Seddon, is the podcast for experts, coaches, consultants and founders who want to build a more sustainable, profitable business by turning their knowledge into demand online.
Each episode explores how to grow your authority, attract better clients and reduce reliance on referrals through personal branding, social selling, LinkedIn and modern marketing strategies designed for expert-led businesses.
Who is Dean Seddon?
I'm one of the the top global expert in social selling. I've done this for 15 years. I've helped clients generate more than $100m in revenue. Trained more than 25,000 salespeople and business owners. I help people whose businesses have sell deep expertise, complex services and likely get most of their business from referrals. I work with them to build simple systems that make winning clients predictable. No hype, no complex funnels, just clearer positioning, better offers, and a repeatable way to create conversations that turn into clients.
Episodes
Friday Jan 28, 2022
Friday Jan 28, 2022
How do you come up with fresh content ideas? How do you avoid blank page paralysis? How do you keep the content flowing when you have days when you CBA? In this episode we look at how content can bring you lots of business and how to keep it working for you day in an day out.
Wednesday Jan 19, 2022
Wednesday Jan 19, 2022
Feast and famine in your business can slow down your growth.
Feast and famine cycles are a common problem for businesses that struggle to grow month after month. In this episode we look at the root cause of feast and famine cycles, how they affect your business, why you should fix them instead of focusing on short term results, and what you can do to solve it once and for all.
Tuesday Jan 18, 2022
Tuesday Jan 18, 2022
If you're using LinkedIn to sell, this episode is a must listen.
Sales Navigator has been around for years and it's finally getting the attention that it deserves. It's one of the most powerful tools in your arsenal if you want to get more leads and close more sales.
You can't afford not to listen!
Sunday Jan 16, 2022
Sunday Jan 16, 2022
Did you know that less than 1 out of every 100 people who receive a message from someone they don’t know will respond?
And, did you also know that it takes an average of 7-8 messages before someone responds to one of your outreach messages on LinkedIn?
This means if you send the same message over and over again, chances are very high that person will never see it!
In this episode I share my best tips for making sure your messages are effective so that you can start getting more responses from you target clients. We'll discuss the principles to creating an effective LinkedIn outreach.... included when not to waste your time messaging too.
Tuesday Jan 11, 2022
Tuesday Jan 11, 2022
Has email died? Do we need an email list in the social media age?
In this episode Dean shares some solid reasons you should invest time and effort in building an email list for your business.
Thursday Jan 06, 2022
Thursday Jan 06, 2022
In this episode we look at How you can build expert authority with your customers and potential customers. You don't need to have millions of followers or be the foremost expert in your field.... you need to build a believe that you are the best expert and authority to help your customers.... you are the preferred choice.
Take a listen and learn about building Expert Authority in you, your business and your offer.
Tuesday Jan 04, 2022
Saturday Jan 01, 2022
Saturday Jan 01, 2022
In this episode Dean shares his experience of increasing prices, how to do it and how to position your product or service to appeal to higher paying clients.
Dean discusses...
- The Mindset to raise prices
- How to see your product/service to sell on Value
- The 4 Factors to position for higher paying clients
Wednesday Dec 29, 2021
Wednesday Dec 29, 2021
In Today's episode, we look at the rising polarity on social media, the people who provoke for fun and how the news creates stories from facts to bate the population. Remember the good news - you don't need to have an opinion.
Tuesday Dec 28, 2021
Tuesday Dec 28, 2021
Have you set your goals of 2022 yet? In this episode I will be sharing a goal setting method which has helped me set and hit goals for the last ten years.
In this episode Dean shares two simple tricks that helps him set goals and ensure he makes progress throughout the year.