Expert In Demand, hosted by Dean Seddon, is the podcast for experts, coaches, consultants and founders who want to build a more sustainable, profitable business by turning their knowledge into demand online.
Each episode explores how to grow your authority, attract better clients and reduce reliance on referrals through personal branding, social selling, LinkedIn and modern marketing strategies designed for expert-led businesses.
Who is Dean Seddon?
I'm one of the the top global expert in social selling. I've done this for 15 years. I've helped clients generate more than $100m in revenue. Trained more than 25,000 salespeople and business owners. I help people whose businesses have sell deep expertise, complex services and likely get most of their business from referrals. I work with them to build simple systems that make winning clients predictable. No hype, no complex funnels, just clearer positioning, better offers, and a repeatable way to create conversations that turn into clients.
Episodes
Friday Apr 22, 2022
Friday Apr 22, 2022
This is the most important episode I'll probably ever produce.
Why? Because this is the most important episode, not for me, but for you.
For those who have had disappointment in marketing. For those frustrated with inconsistent results. This is it.
Sunday Apr 17, 2022
Sunday Apr 17, 2022
5 Reasons You Aren't Getting Inbound Leads
There 5 Simple reasons why you aren't getting inbound leads...
Sometimes you could have just one little element which is off, which could be holding back the floodgates...
Other times, I've met people where they had something wrong in all five areas.
Take a look at the carousel and let's fix it.
Do you need some help, take a look at my programme we have an intake in May.
💷 Do you want clients Who Want to pay you more?
📅 I'll show you how to achieve it in 90-days or less
👊 Follow for more
Sunday Apr 10, 2022
Sunday Apr 10, 2022
Did you know you are probably under charging?
If you are selling your skills or expertise, then anything under £250 probably means you have an unscalable business if you are doing 1:1 support.
In this episode I unpick the pay-be-the-hour pricing model and show you what is the difference between charging £100 per hour and £250 per hour.
Most people don't realise that £100 per an hour even for a solo-coach just won't work or scale up.
Monday Mar 28, 2022
Monday Mar 28, 2022
What if everything is built on confidence? Might surprise you...but it is.
Monday Mar 14, 2022
Monday Mar 14, 2022
In this episode we look at the problem of an Ads-first mentality to marketing. PPC is great but when you look at it, it doesn't replace organic success, it extends it. Many are using Ad's at the cost of organic, which in the long run as ad platforms changes, could leave you up the river without a paddle.
Monday Mar 07, 2022
Monday Mar 07, 2022
In this Episode we look at the mistakes lots of marketers make on social media. I've done these, you've done these and some people are still doing these! But don't worry, you'll be forgiven as these are common mistakes which are easily fixed....
Thursday Mar 03, 2022
Thursday Mar 03, 2022
In this episode we look at how to get inbound leads from content and how do you systemise it so you can repeat the process. We discuss the big reason people struggle to get leads and why your value proposition is key to unlocking inbound leads.
Wednesday Feb 16, 2022
Wednesday Feb 16, 2022
What do you need to do to convince people to pay more for your services?
Sunday Feb 06, 2022
Sunday Feb 06, 2022
I'm going to walk you through the hacks on LinkedIn to get organic reach and the potential pitfalls. I'll also share with you to the long term wins to build an audience using content on Linkedin.
Sunday Jan 30, 2022
Sunday Jan 30, 2022
Why do coaches and consultants, or even subject matter experts struggle to master marketing? There is one big reason why many coaches and consultants find themselves exhausting their referrals and network and then stumbling around for clients.