Expert In Demand, hosted by Dean Seddon, is the podcast for experts, coaches, consultants and founders who want to build a more sustainable, profitable business by turning their knowledge into demand online.
Each episode explores how to grow your authority, attract better clients and reduce reliance on referrals through personal branding, social selling, LinkedIn and modern marketing strategies designed for expert-led businesses.
Who is Dean Seddon?
I'm one of the the top global expert in social selling. I've done this for 15 years. I've helped clients generate more than $100m in revenue. Trained more than 25,000 salespeople and business owners. I help people whose businesses have sell deep expertise, complex services and likely get most of their business from referrals. I work with them to build simple systems that make winning clients predictable. No hype, no complex funnels, just clearer positioning, better offers, and a repeatable way to create conversations that turn into clients.
Episodes
Friday Jul 29, 2022
Friday Jul 29, 2022
Dean talks with Frazer Fearnhead Director of Blue Silver Consulting. Frazer specialised in Mindset and business success coaching and in this episode, Dean and Frazer talk about Frazers past experience with growing and scaling businesses. As well as the key aspects of growing a business and the mindset you need to have to make it successful.
Connect with Frazer on LinkedIn: https://www.linkedin.com/in/frazerfearnhead/
Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanseddonio/
Friday Jul 15, 2022
Friday Jul 15, 2022
Dean and Richard Pakey, Franchise Expert, Managing Director of UK & Overseas Franchise Consultants at Lime Licensing Group
Together Dean and Richard run through the benefits, trails, and thoughts on business franchising. How they are affected by recent events, and how businesses could leverage franchising for themselves.
Connect with Richard on LinkedIn: https://www.linkedin.com/in/richard-pakey-vfp-0b46ab147/
Connect with Dean on LinkedIn: https://www.linkedin.com/in/deanseddonio/
Friday Jul 08, 2022
Friday Jul 08, 2022
Dean talks with Kiki Stanton, founder of Kiki Kirby Consultancy & Coaching who specialise in creating high-performing teams, healthier people, better bottom lines through humans and heart-centred approaches.
Kiki and Dean discuss bridging the disconnect between burnout and your purpose.
This podcast is all about finding the right balance between your goals, time and finding the right coach that can help you achieve it all.
Connect with Kiki Stanton on LinkedIn: https://www.linkedin.com/in/kikikirbycoaching/?originalSubdomain=uk
Friday Jul 01, 2022
Friday Jul 01, 2022
Dean talks with Danny Eycott, Event Video Director at The Content Creatives. This podcast is all about selling and promoting events with video, post-event media strategy, and making your video content sweat.
Dean and Danny discuss the importance of capturing your events and how you can make that content feed your marketing time and time again.
Connect with Danny on LinkedIn - https://www.linkedin.com/in/daneycott/
Dean Seddon LinkedIn: https://www.linkedin.com/in/deanseddonio/
Friday Jun 24, 2022
Friday Jun 24, 2022
Dean talks with Anastasiya Kelput, founder of Digital Dom, who specialises in helping organisations deliver value at scale by adopting lean, agile org structures and optimising software delivery frameworks. Digital Dom is a bespoke software development house and an engineering powerhouse. In the episode Dean and Anastasiya, discuss digital transformation. How to position your business so the technology works for you and does not become another expense.
Monday May 30, 2022
Monday May 30, 2022
In this episode, Dean Seddon is joined by Matthew Birkby who, for the past 15 years, was the Global Head of Media for Electronic Arts (EA). Controlling brand planning and activation for EA’s Multimillion HD portfolio.
Dean and Matthew discuss the Metaverse, advertising, blockchain and branding. A bagful of marketing topics and insights.
Connect with Matthew Birkby on LinkedIn: https://www.linkedin.com/in/matthewbirkby/
Dean Seddon LinkedIn: https://www.linkedin.com/in/deanseddonio/
Monday May 23, 2022
Monday May 23, 2022
I did a survey recently and found that the big challenge every business owner is facing is getting more clients and making more money.... but I also found that 30% felt their business was becoming a job.
In this episode we look at why taking ownership of the value exchange in your sales, marketing and customer service will make you more money and help you close more clients.
Thursday May 05, 2022
Thursday May 05, 2022
In this episode, we look at LinkedIn Direct Messaging strategy and why most people have it wrong...
Friday Apr 29, 2022
Friday Apr 29, 2022
Dean Seddon is joined by Duarte Garrido the Head of Social Media at Coca-Cola HBC to discuss sustainability, social media and building trust. How you can use social media to shape the image of your brand, as a business and as a person.
Friday Apr 22, 2022
Friday Apr 22, 2022
"Teach someone to fish and they'll learn you sell fishing poles".
Dean talks with Jarrett Thomas Senior Enterprise Account Manager at Hootsuite.
Jarrett runs through his sales journey online, selling on personality and how he managed to sell £70k in two weeks using social selling.