
Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand.
This show is for business owners who want to win clients and create demand without selling their soul to their business.
We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money.
Instagram: https://www.instagram.com/socialsellingdean/
LinkedIn: https://www.linkedin.com/in/socialsellingdean/
Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand.
This show is for business owners who want to win clients and create demand without selling their soul to their business.
We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money.
Instagram: https://www.instagram.com/socialsellingdean/
Episodes

Sunday Nov 30, 2025
How to Make Your LinkedIn Content Reach the Right People Again
Sunday Nov 30, 2025
Sunday Nov 30, 2025
Everyone’s noticing the same thing on LinkedIn right now:
Their posts stall.
Their reach drops.
Their feed shows the same recycled stuff for days.
This isn’t just an algorithm story.
It’s a content story.
In this episode, I break down why some posts now spread and others die, why random topics kill your visibility, and why your visuals matter far more than you think.
You’ll see how LinkedIn is rewarding experts who stay on-topic, use clear visuals, and stick to a simple mix of attract, nurture, and convert posts.
By the end, you’ll know exactly why your content dropped off—and what your posts need to cut through again.

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