Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand.
This show is for business owners who want to win clients and create demand without selling their soul to their business.
We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money.
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LinkedIn: https://www.linkedin.com/in/socialsellingdean/
Episodes
Sunday Apr 05, 2026
Sunday Apr 05, 2026
Everyone is telling you AI will transform your business.
95% of AI projects deliver no value. The outreach it generates is spotted a mile away. And the tools you're paying for are losing money just to keep you subscribed.
In this episode I give you my honest take on AI after testing tools, watching the hype, and deciding where I'm actually placing my bets.
You'll hear:
- Why AI is the average of the internet and what that means for you
- The outreach patterns that are killing people's reputations right now
- Why the AI business model is broken and what happens next
- The two types of people AI will sort out, and which one you want to be
- Where the real opportunity sits as AI adoption grows
This is not an anti-AI rant. I use it every day.
But if you're making business decisions based on what you see in the feed, you need to hear this first.
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