Expert In Demand, hosted by Dean Seddon, is the podcast for experts, coaches, consultants and founders who want to build a more sustainable, profitable business by turning their knowledge into demand online using social selling.
Each episode explores how to grow your authority, attract better clients and reduce reliance on referrals through personal branding, social selling, LinkedIn and modern marketing strategies designed for expert-led businesses.
Who is Dean Seddon?
I'm one of the the top global expert in social selling. I've done this for 15 years. I've helped clients generate more than $100m in revenue. Trained more than 25,000 salespeople and business owners. I help people whose businesses have sell deep expertise, complex services and likely get most of their business from referrals. I work with them to build simple systems that make winning clients predictable. No hype, no complex funnels, just clearer positioning, better offers, and a repeatable way to create conversations that turn into clients.
Episodes
Mar 29, 2026
Mar 29, 2026
19 min
I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble.
It didn't become a bestseller.
My book:
https://amzn.eu/d/09IOKbLt
Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell.
In this episode I cover:
- Why the cover, title, and back description do more selling than you think
- The cold audience problem most authors never consider
- Why organic social will not save a low-ticket product launch
- When to sell a book and when to give it away free
- The one strategy that makes a short book work harder than a full one
If you're thinking about writing a book, launching a course, or selling anything at volume, this episode will save you a serious amount of time, money, and frustration.
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