Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand.
This show is for business owners who want to win clients and create demand without selling their soul to their business.
We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money.
Instagram: https://www.instagram.com/socialsellingdean/
LinkedIn: https://www.linkedin.com/in/socialsellingdean/
Episodes
Sunday Mar 29, 2026
Sunday Mar 29, 2026
I published a book in 2024 with Wiley. It got into Waterstones and Barnes and Noble.
It didn't become a bestseller.
My book:
https://amzn.eu/d/09IOKbLt
Here's what I got wrong, and what you need to know before you create a book, course, or any low-ticket product you're planning to sell.
In this episode I cover:
- Why the cover, title, and back description do more selling than you think
- The cold audience problem most authors never consider
- Why organic social will not save a low-ticket product launch
- When to sell a book and when to give it away free
- The one strategy that makes a short book work harder than a full one
If you're thinking about writing a book, launching a course, or selling anything at volume, this episode will save you a serious amount of time, money, and frustration.
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