
Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand.
This show is for business owners who want to win clients and create demand without selling their soul to their business.
We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money.
Instagram: https://www.instagram.com/socialsellingdean/
LinkedIn: https://www.linkedin.com/in/socialsellingdean/
Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand.
This show is for business owners who want to win clients and create demand without selling their soul to their business.
We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money.
Instagram: https://www.instagram.com/socialsellingdean/
Episodes

Sunday Feb 22, 2026
3 Things to Do This Week if Your Pipeline Is Empty
Sunday Feb 22, 2026
Sunday Feb 22, 2026
If your pipeline is empty and you don't know where to start, this episode gives you three things you can do this week to change that.
Most business owners live on referrals until they dry up.
Then they panic.
Set massive outbound targets. Hate every minute of it. Get nothing back. Quit within a fortnight.
Paul Owen knows this pattern well. He was broke at 32. Earning £8k a year doing data entry. £30k in credit card debt. Sleeping on a mate's bedroom floor.
Three years after getting his first sales job, he was debt free and building the business he runs today, training sales teams across the world.
In this episode, Paul shares the three things he tells every business owner who needs to fill their pipeline now.
Why the first step has nothing to do with picking up the phone.
The weekly number that makes outbound feel doable instead of draining.
And why most people never build the one thing that takes someone from "sounds interesting" to "here's my money."

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