Dean Seddon, CEO and Founder of MAVERRIK and global social selling expert, brings you Expert In Demand.
This show is for business owners who want to win clients and create demand without selling their soul to their business.
We dive into the realities of getting leads, building your pipeline, and winning clients - the stuff that doesn't just keep the lights on, it helps you bank serious money.
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LinkedIn: https://www.linkedin.com/in/socialsellingdean/
Episodes
Sunday Feb 15, 2026
Sunday Feb 15, 2026
I was crippled by content creation for years.
Staring at blank pages. Searching for something original that nobody had ever said before. It nearly stopped me putting anything out there at all.
Then I cracked it. Three frameworks that give me hundreds of ideas from a handful of topics.
In this episode I'm sharing my APE framework, the TASTE formula, and how I split content into attract, nurture and convert so every post has a purpose. The same system I use with my clients at Salesforce, Microsoft and Citibank.
You'll never stare at a blank page again. Hit play.
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