Mindset, Marketing, & Money with Dean Seddon

If You’re Working Your Arse Off and Still Not Making Money - This Is Why

You're putting in the hours. You’re active online. You’re trying every tip, tool and strategy that promises results. But your income still isn’t showing it.

In this episode, we break down why so many business owners feel like they’re doing everything right but still not getting paid. The problem isn’t your work ethic. It’s what you’re focusing on. Chasing leads, switching strategies, launching new offers every few weeks might feel productive, but it’s usually just panic disguised as progress.

We talk about why building systems feels boring but is essential, how broad messaging kills trust, and why most people avoid the real work that leads to consistent results. We also get into the mindset traps that keep people stuck, from needing guarantees before taking action to constantly reacting instead of building with intention.

If you’re working hard but still not earning what you should, this episode will help you spot what’s really going on. It’s not about working more. It’s about finally doing the right things, repeatedly, even when it’s not exciting.

This is the gap between being busy and being profitable. And we’re calling it out.

LinkedIn 2020 vs 2025: What’s Changed and How to Stay Ahead

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LinkedIn in 2020 rewarded almost anything. A quote, a blog link, a quick thought from your day. If you showed up regularly, it worked.

In 2025, that approach falls flat. The platform is more crowded, the algorithm is pickier, and the audience is more selective. What used to get reach now gets ignored. What used to convert now gets scrolled past.

In this episode, I explain exactly how LinkedIn has evolved over the past five years. I compare what worked then with what works now. You’ll hear how content reach has shifted, why lead generation requires a clearer message, and why most outreach goes unnoticed. I also explain why follower counts matter less than people think and what that means for how you build trust and visibility.

This is not a motivational pep talk. It is a practical breakdown of how to use the platform properly in its current form. If you want to stop guessing and start getting results again, this will give you the clarity you need to adapt.

LinkedIn still works. Just not the way it used to.

From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn

From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn

What do you do when the thing you’re good at is slowly draining the life out of you?

Aaron Bart had the title, the team, the 60-hour weeks, and the kind of agency leadership role people chase for years. But behind the scenes? Burnout. Resentment. And a creeping sense that this wasn’t it anymore.

In this episode, we dig into the shift—from running creative teams in high-stakes US agencies to building a coaching business from scratch using LinkedIn. No ads. No hacks. Just honest content, real conversations, and the clarity to know what he actually wanted to be known for.

We talk:

• How Aaron turned agency chaos into a coaching offer clients chase him for

• The LinkedIn “lightbulb moment” that changed how he showed up (and got leads)

• Why content isn’t working for most people (and what to do before you post anything)

• What makes someone look flaky vs. look free in a career change

• And the real reason many businesses fall apart when they grow too fast

If you’re sitting in a job that doesn’t fit, building something on LinkedIn that’s not clicking, or just wondering what the hell you’re doing next—this chat will hit home.

No fluff. No “manifest your dream life” energy. Just honest lessons from someone who’s actually done the hard pivot—and made it work.

You don’t need a new job title. You need a clearer direction.
And maybe, a bit of help finding your voice again.

Tune in.

You’re Not Bad at LinkedIn - You’re Just Doing It Backwards

LinkedIn wasn’t working for me either - until I stopped trying to prove I was the expert and started showing it instead.

In this episode, I sit down with Rob Reich to unpack the biggest mistakes solopreneurs make on LinkedIn, why posting more isn’t the answer, and how to finally start turning visibility into actual business.

No gimmicks. No cold DMs. Just the stuff that actually works.

 

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#deanseddon #socialselling #getclients #solopreneur #makingmoney #businessowner

Why Selling Still Feels Awkward (And What To Do About It)

Selling shouldn’t feel like guesswork.

But for most solopreneurs, it still does.

In this episode, I’m joined by sales pro Paul Owen to unpack why even the smartest founders stall when it comes to closing - and how to finally fix it.

You’ll learn:

• Why follow-up fear is costing you thousands (and how to fix it fast)

• The simple mindset shift that makes sales feel natural - not awkward

• How to qualify leads without feeling like you’re interrogating them

• The real reason your prospects don’t buy - and how to change that instantly

• And a dead-easy way to create momentum so deals don’t stall

If you're great at what you do but tired of the feast-or-famine cycle, this episode gives you the tools to change that - without adding more hustle or hype.

Listen now, and get the confidence and system you need to turn interest into income.

Most Business Plans Are Fiction: Lessons from building a tech company from scratch

Most founders believe that if they just follow the plan, success will come.

But Elizabeth Gooch - who built a global tech company from her bedroom with £1 - says that’s rubbish.

In this episode, she tears apart the fantasy that growth is just about working harder or sticking to a five-year roadmap. Business isn’t predictable, and those who cling to their plans instead of adapting are the ones who get stuck. She talks about the real reason most businesses plateau, why most leaders are winging it, and how to stop wasting time on strategies that don’t translate to results.

Elizabeth also gets into the tough moments - the times her company was on the brink, the brutal lessons in leadership, and the realities of selling a business under pressure.

She doesn’t sugar-coat the challenges, but she does have a clear message: if you’re serious about growth, you need to rethink everything you assume about how businesses scale.

This is a conversation for people who want the truth, not recycled advice. If you’re running a business and feel like you’re pushing against a wall, you need to hear this.

Followers Are Dead: The New Social Media Strategy That Actually Makes You Money

For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it.

In this episode, I break down why followers are no longer the key to visibility and what actually moves the needle now. If you’ve been trying to grow your audience but feel like you’re shouting into the void, this will explain why -and what to do instead.

We’ll cover:

• Why social media platforms have moved away from follower-based reach
• How AI-driven feeds decide what content gets shown (and how to work with them)
• The mistake most people make by trying to appeal to everyone
• How small, highly targeted audiences are getting better results than huge followings
• What to focus on if you want to make money, not just rack up numbers

The shift is already happening, and those who understand it will have a huge advantage. If you’re still playing the old game, you’re wasting time. Listen in and start using social media in a way that actually works.

The Brutal Truth About Building a Business (And Why Most People Get It Wrong)

Most people start a business for freedom. Then reality slaps them in the face.

In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy.

We cover:
🔥 The messy middle - what happens when the excitement fades and reality sets in.
🔥 Why most new business owners set themselves up for failure (and how to avoid it).
🔥 The two biggest mistakes that kill momentum and keep you stuck in survival mode.
🔥 Why niching down feels terrifying but is the only way to grow.
🔥 The shift happening in marketing that most people haven’t woken up to yet.

And - spoiler alert - building a business isn’t about working less. It’s about working smarter.

If you're serious about making it work (without losing your sanity), this one’s for you.

Broke to Booked Out: How I Ended Feast And Famine In My Business.

you’ve probably felt the pain of the feast-and-famine cycle.

One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal.

Years ago, I found myself needing £13k in a single week or my business was finished.

 

Bank account empty. Bills stacking up. Panic setting in.

I was out of options.

In that moment, I realised most of what I’d been taught about marketing was too vague, too slow, and too complicated for a crisis.

In this deeply personal episode, I’m sharing exactly how I turned desperation into action.

You’ll learn how I created an irresistible, crystal-clear offer, priced it boldly, and aggressively marketed it to go from broke to fully booked in just days.

I’ll also show you how to permanently break free from the feast-and-famine cycle - by simplifying your offer, clarifying your message, and building systems that reliably bring clients your way, month after month.

If you’re ready to hear what really works (and stop repeating my mistakes), hit play.

Experts are LOSING to amateurs—10 ways to show your authority online.

You know your stuff.

You’ve got the experience, the results, the credibility—but online, it’s like no one sees it.

Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation.

Frustrating, right?

You’re careful with your words because you don’t want to sound arrogant.

You try to share value, but it gets lost in the noise. And every time you see someone less qualified blowing up online, you wonder - what are they doing that I’m not?

In this episode, I’ll show you exactly why this happens - and how to flip the script. Small shifts in how you communicate can take you from overlooked to undeniable.

If you’re ready to be seen as the authority you actually are, listen in.

 

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