Running a business online should be simple. But somewhere along the way, it turned into a full-time performance. Post every day. Chase engagement. Build a personal brand empire before you’re allowed to make a sale. That’s not freedom. That’s burnout. I created Mindset, Money and Marketing to give business owners like you a different way. A simpler way. This podcast is for solopreneurs who want a business that actually works. One that wins clients, makes money, and gives you your time back. No ads. No viral dances. No pressure to be everywhere, all the time. Just honest insights, smart strategy, and a bit of straight talk about what actually moves the needle. If you’re done performing and ready to build something real, you’re in the right place.
Episodes
Monday Jan 29, 2024
Monday Jan 29, 2024
Remember the reason why you are doing this.
What's your why?
➡️ It's easy to get distracted and pursue the wrong goals
➡️ It's easy to follow someone else's plan for you life
➡️ It's easy to do things for no reason
Ignore the noise.
Your why is your personal mission.
It's the reason you're doing this.
There is nothing more powerful, persuasive or engaging than someone on a mission of conviction.
Tell the world your why.
Thursday Jan 18, 2024
Monday Jan 15, 2024
Monday Jan 15, 2024
Why is nobody replying? Here is how cold outreach is impacting your response rates. If you want to win more business, the success of your outreach hinges on what happened BEFORE you send the message.
How social selling can improve your outreach success.
Thursday Jan 04, 2024
Thursday Jan 04, 2024
You've read the gurus post.
Their advice is "post great content and you'll get enquiries"
That's easy to say when your sat on 174k followers and can sit on LinkedIn for 90 minutes mindlessly replying to comments.
The content money machine is a myth.
You need a system to help you build your business, win clients and doesn't hinge on being in favour with an algorithm.
You need a repeatable process that gets you clients, without overwhelm or sales pitching strangers.
You need a system that is consistent and doesn't trash your credibility.
That's why I teach people how to use my Educational Selling Method - a way that 854 coaches, consultants and thought leaders have used to spend more time doing what they love and less time selling.
Monday Dec 04, 2023
Monday Dec 04, 2023
If you want to sell more on social media, you need to package up your service or product into a compelling offer. Unfortunately, this is one of the hardest things for small business owners and solopreneurs to do.
I walk through some of the common reasons why people fail to sell their services on social media, 90% of the issue is that their offer is the problem.
Sunday Nov 26, 2023
Sunday Nov 26, 2023
Does Lilach Bullock really hate social media?
Lilach built her personal brand when the twenty-something personal brand influencers we getting baby photos. In this episode, I talk with a Forbes Top 20 Influencer about social media, content and how to avoid the risk of being overly exposed to social media as a source of revenue.
Like this podcast, subscribe for more updates at www.deanseddon.io
Sunday Oct 08, 2023
Sunday Oct 08, 2023
It's weird to think about social selling as 'old' for some people they are just figuring out what it is, but times move on and the old ways of social selling just won't work successfully and consistently anymore.
Monday Oct 02, 2023
Monday Oct 02, 2023
Your profile is key to your strategy, so don't ignore it. almost two thirds of LinkedIn users look at profiles before they accept a connection request or respond to a message. Make your value clear. Turn your profile into a landing page
Monday Sep 25, 2023
Monday Sep 25, 2023
I'm talking about how Lead Magnets can create lead flow in your business. Most businesses don't have a sales problem, they are a lead flow problem. If you want consistent sales, you need consistent leads
Tuesday Sep 19, 2023
Tuesday Sep 19, 2023
Ever find yourself chasing leads with no rhyme or reason?
Dive into our latest podcast episode, 3 Lead Generation Principles, and discover the art of sparking curiosity, why you should *only* be selling the next step, and the magic of outcome-specific messaging. Dean Seddon drops some major gems and trust me, you don't want to miss out. If you're itching to master the lead-gen game, especially on platforms like LinkedIn, this one's for you. Hit play and let's get you equipped.