Mindset, Marketing, & Money with Dean Seddon

Ep 80: Sell without the sales pitch! | Education Selling Method

You've read the gurus post. 

Their advice is "post great content and you'll get enquiries"

That's easy to say when your sat on 174k followers and can sit on LinkedIn for 90 minutes mindlessly replying to comments.

The content money machine is a myth. 

You need a system to help you build your business, win clients and doesn't hinge on being in favour with an algorithm.

You need a repeatable process that gets you clients, without overwhelm or sales pitching strangers.

You need a system that is consistent and doesn't trash your credibility.

That's why I teach people how to use my Educational Selling Method - a way that 854 coaches, consultants and thought leaders have used to spend more time doing what they love and less time selling.

Ep 79: Why your offer ISN’T selling | Social Selling Clarity

If you want to sell more on social media, you need to package up your service or product into a compelling offer. Unfortunately, this is one of the hardest things for small business owners and solopreneurs to do.

I walk through some of the common reasons why people fail to sell their services on social media, 90% of the issue is that their offer is the problem.

Ep 78: "The Truth is I hate social media!" - Lilach Bullock

Does Lilach Bullock really hate social media? 

Lilach built her personal brand when the twenty-something personal brand influencers we getting baby photos. In this episode, I talk with a Forbes Top 20 Influencer about social media, content and how to avoid the risk of being overly exposed to social media as a source of revenue.

 

Like this podcast, subscribe for more updates at www.deanseddon.io

 

 

Ep 77: Social Selling has changed

It's weird to think about social selling as 'old' for some people they are just figuring out what it is, but times move on and the old ways of social selling just won't work successfully and consistently anymore.

 

Ep 76: Please sort your LinkedIn profile OUT

Your profile is key to your strategy, so don't ignore it. almost two thirds of LinkedIn users look at profiles before they accept a connection request or respond to a message. Make your value clear. Turn your profile into a landing page

Ep 75: Creating Leadflow in your business

I'm talking about how Lead Magnets can create lead flow in your business. Most businesses don't have a sales problem, they are a lead flow problem. If you want consistent sales, you need consistent leads

EP 74: 3 Principles of Lead Generation

Ever find yourself chasing leads with no rhyme or reason?

 

Dive into our latest podcast episode, 3 Lead Generation Principles, and discover the art of sparking curiosity, why you should *only* be selling the next step, and the magic of outcome-specific messaging. Dean Seddon drops some major gems and trust me, you don't want to miss out. If you're itching to master the lead-gen game, especially on platforms like LinkedIn, this one's for you. Hit play and let's get you equipped.

Ep 73: Buyers are researching you

Buyers are spending more time researching and less time talking to sellers. This means they are doing their research without you and if that research checks out, they will make an enquiry.

So, how are you helping buyers research you?

How are you building trust outside the eco-system of social media?

What are you doing to educate your buyers?

It's great to build on social, but what happens when the buyer goes to Google?

The reality is, buyer behaviour is changing, buyers are more cautious.

 

Ep 72: Can you make money from a Personal Brand?

Can you really make money from a personal brand?

Do you really need to be a celebrity online?

Ep 71: The fear of oversharing is costing you clients.

In this episode, I delve into one of the biggest dilemmas faced by business professionals and thought leaders on social media: the fear of oversharing. Have you ever wondered, "What if I give away too much value and potential clients no longer need my services?" It's a common concern, especially when you have a wealth of knowledge to share. But let me tell you - this mindset could be holding you back.

I'll be discussing how the fear of oversharing often stems from a scarcity mentality, the belief that you might lose out if you reveal too much. However, I argue that this approach is fundamentally flawed. People don't hire you just for your knowledge; they hire you for the certainty you bring in achieving a desired outcome. Knowledge is abundant and readily available, but it's the implementation and the journey to success where true value lies.

In this episode, I share insights from my own experiences and from those of clients who have overcome this fear. We'll explore why holding back can actually cost you more in the long run, and how prolific sharing can position you as the go-to expert in your field. By the end of our discussion, you'll be ready to challenge your mindset and embrace a new approach to sharing your expertise freely and confidently.

So, if you've ever felt hesitant about putting your ideas out there, this episode is for you. Join me as we break down the barriers to sharing and discover how to turn your fears into opportunities for growth. Don't miss it - this could be the mindset shift you need to take your business to the next level.

 

---------

➕ Hit subscribe so you never miss another episode.

✍️ Sign up for my weekly email newsletter: https://www.deanseddon.io/signal

✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.

---------