Running a business online should be simple. But somewhere along the way, it turned into a full-time performance. Post every day. Chase engagement. Build a personal brand empire before you’re allowed to make a sale. That’s not freedom. That’s burnout. I created Mindset, Money and Marketing to give business owners like you a different way. A simpler way. This podcast is for solopreneurs who want a business that actually works. One that wins clients, makes money, and gives you your time back. No ads. No viral dances. No pressure to be everywhere, all the time. Just honest insights, smart strategy, and a bit of straight talk about what actually moves the needle. If you’re done performing and ready to build something real, you’re in the right place.
Episodes
Sunday Mar 02, 2025
Sunday Mar 02, 2025
Most people start a business for freedom. Then reality slaps them in the face.
In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy.
We cover:
🔥 The messy middle - what happens when the excitement fades and reality sets in.
🔥 Why most new business owners set themselves up for failure (and how to avoid it).
🔥 The two biggest mistakes that kill momentum and keep you stuck in survival mode.
🔥 Why niching down feels terrifying but is the only way to grow.
🔥 The shift happening in marketing that most people haven’t woken up to yet.
And - spoiler alert - building a business isn’t about working less. It’s about working smarter.
If you're serious about making it work (without losing your sanity), this one’s for you.
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