
Expert In Demand is a podcast for coaches, consultants, and experts who want to build a strong, successful business with their knowledge, experience and know-how.
Each episode gives you clear steps to help you:
• Attract ideal clients
• Create steady demand for your work
• Explain your value with confidence
• Build offers people want
• Increase your revenue
• Improve your sales process
• Grow a business that lasts
The focus is always on progress, results, and practical actions you can use straight away.
If you want a business that feels stable, profitable, and in your control, this podcast helps you build it — one clear step at a time.
Expert In Demand is a podcast for coaches, consultants, and experts who want to build a strong, successful business with their knowledge, experience and know-how.
Each episode gives you clear steps to help you:
• Attract ideal clients
• Create steady demand for your work
• Explain your value with confidence
• Build offers people want
• Increase your revenue
• Improve your sales process
• Grow a business that lasts
The focus is always on progress, results, and practical actions you can use straight away.
If you want a business that feels stable, profitable, and in your control, this podcast helps you build it — one clear step at a time.
Episodes

Monday May 30, 2022
Metaverse, Brands and Advertising with Matthew Birkby
Monday May 30, 2022
Monday May 30, 2022
In this episode, Dean Seddon is joined by Matthew Birkby who, for the past 15 years, was the Global Head of Media for Electronic Arts (EA). Controlling brand planning and activation for EA’s Multimillion HD portfolio.
Dean and Matthew discuss the Metaverse, advertising, blockchain and branding. A bagful of marketing topics and insights.
Connect with Matthew Birkby on LinkedIn: https://www.linkedin.com/in/matthewbirkby/
Dean Seddon LinkedIn: https://www.linkedin.com/in/deanseddonio/

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