Mindset, Marketing & Money isn’t your usual business podcast. If you’re tired of seeing the same old advice repeated online, this is your straight-talking resource. Each episode cuts through popular myths to share clear insights and practical strategies that actually work for building your business online. I’ll guide you through what’s effective right now in mindset, marketing, and monetisation so you can confidently attract clients and achieve consistent results. If you’re serious about standing out and growing your business, tune in.
Episodes
Monday Mar 10, 2025
Monday Mar 10, 2025
For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it.
In this episode, I break down why followers are no longer the key to visibility and what actually moves the needle now. If you’ve been trying to grow your audience but feel like you’re shouting into the void, this will explain why -and what to do instead.
We’ll cover:
- Why social media platforms have moved away from follower-based reach
- How AI-driven feeds decide what content gets shown (and how to work with them)
- The mistake most people make by trying to appeal to everyone
- How small, highly targeted audiences are getting better results than huge followings
- What to focus on if you want to make money, not just rack up numbers
The shift is already happening, and those who understand it will have a huge advantage. If you’re still playing the old game, you’re wasting time. Listen in and start using social media in a way that actually works.