Ep 111: My 25-Second LinkedIn Secret - The key to more engagement

Many people struggle with low engagement on LinkedIn.

 

They’re pouring time into thoughtful, well-constructed content, only to see minimal interaction or impressions. It’s frustrating, especially when they see others posting casual, less polished content that seems to get traction.

The typical advice of "just add more value" doesn’t cut it – there’s a missing piece that most aren’t aware of, something crucial about how LinkedIn actually works.

You know the feeling: you spend time crafting insightful posts, sharing knowledge, offering value – and yet, you’re lucky if a few people even give it a like.

Meanwhile, someone else’s blurry selfie or simple update blows up with likes and comments. It’s maddening. You’ve tried being consistent, adjusting your messaging, maybe even jumped on the AI trend.

Still, it’s as if your content is invisible. You wonder what you’re doing wrong, and why LinkedIn’s algorithm seems to be working against you.

It’s time to stop tweaking your content randomly.

The solution lies in understanding the mechanics behind visibility on LinkedIn – and it has nothing to do with being more valuable. The secret is mastering how long you can keep people engaged.

I use a simple but effective 25-second principle that can dramatically increase your reach.

This isn't about writing longer posts or forcing engagement – it’s about understanding how the platform measures attention. Once you apply this, you'll see the difference, and your content will finally get the visibility it deserves. Tune in to learn how you can start applying this today without overhauling your entire strategy.

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