
Expert In Demand is a podcast for coaches, consultants, and experts who want to build a strong, successful business with their knowledge, experience and know-how.
Each episode gives you clear steps to help you:
• Attract ideal clients
• Create steady demand for your work
• Explain your value with confidence
• Build offers people want
• Increase your revenue
• Improve your sales process
• Grow a business that lasts
The focus is always on progress, results, and practical actions you can use straight away.
If you want a business that feels stable, profitable, and in your control, this podcast helps you build it — one clear step at a time.
Episodes

Thursday Sep 05, 2024
Ep 107: If your business relies on the algorithm, you’re screwed
Thursday Sep 05, 2024
Thursday Sep 05, 2024
Are you building your business on the back of social media algorithms? Here’s a wake-up call: if you are, you’re playing a losing game.
The algorithm isn’t your friend—it’s a ruthless TV producer, using your content to keep users hooked while constantly shifting the rules. One day, your post is flying high, the next, it’s nowhere to be seen. You want to gamble your business on that?
In this episode, we’re breaking down why chasing likes and comments is just a game of smoke and mirrors. We’re here to talk real strategy—how to build genuine connections that can’t be taken away by a simple algorithm tweak.
We’ll get into the gritty details of why focusing on relationships, not metrics, is the only way to create long-term success online. If you’re done with the rat race and ready to do things differently, this one’s for you.
Tune in, subscribe, and get ready to ditch the algorithm and play the long game.
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