
Running a business online should be simple. But somewhere along the way, it turned into a full-time performance. Post every day. Chase engagement. Build a personal brand empire before you’re allowed to make a sale. That’s not freedom. That’s burnout. I created Mindset, Money and Marketing to give business owners like you a different way. A simpler way. This podcast is for solopreneurs who want a business that actually works. One that wins clients, makes money, and gives you your time back. No ads. No viral dances. No pressure to be everywhere, all the time. Just honest insights, smart strategy, and a bit of straight talk about what actually moves the needle. If you’re done performing and ready to build something real, you’re in the right place.
Episodes

Monday Aug 12, 2024
Ep 102: Beating up big tech to cut costs on software
Monday Aug 12, 2024
Monday Aug 12, 2024
Feeling like Big Tech's taking more than their fair share?
In this episode, we’re diving into how you can keep more of your hard-earned money by cutting down on those software costs. I know I spend too much on subscriptions, do you?
Join me and Alexander Golev, Founder of SamExpert, a software asset management company. As we chat about what’s really going on with your software spend. Are you paying for subscriptions you barely use? You’re not alone, and it’s time to put an end to it. Alexander spills the beans on how big businesses are wasting millions and shares how you can keep that cash in your business instead.
Think your procurement team’s got it all covered? Well, think again! Even the sharpest teams can get tangled up in Big Tech’s clever deals. We’ll chat about why going it alone isn’t always the best move and how Alexander’s strategies can help you negotiate like a pro. You’ll learn how to spot the tricks vendors use to drain your resources and, more importantly, how to turn the tables and get more bang for your buck.
We’ve got real stories of companies that slashed their software costs and turned those savings into growth. Whether you’re tech-savvy or just trying to trim the fat, this episode’s packed with practical tips to help your bottom line.
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