Running a business online should be simple. But somewhere along the way, it turned into a full-time performance. Post every day. Chase engagement. Build a personal brand empire before you’re allowed to make a sale. That’s not freedom. That’s burnout. I created Mindset, Money and Marketing to give business owners like you a different way. A simpler way. This podcast is for solopreneurs who want a business that actually works. One that wins clients, makes money, and gives you your time back. No ads. No viral dances. No pressure to be everywhere, all the time. Just honest insights, smart strategy, and a bit of straight talk about what actually moves the needle. If you’re done performing and ready to build something real, you’re in the right place.
Episodes
Tuesday Aug 06, 2024
Tuesday Aug 06, 2024
In this episode, we're getting real about what it takes to build a personal brand on LinkedIn that doesn’t just look impressive but also brings in the cash. If you think likes and comments are your ticket to success, think again. We’re diving into why all those numbers might not mean much if you’re not converting followers into clients.
You’ll hear stories about influencers who have massive engagement but struggle to make a penny—and learn how you can avoid their mistakes. We’ll break down why going beyond generic content is key and how injecting your unique perspective can make all the difference.
Discover the power of picking a niche and why focusing on a specific problem you solve can be your secret weapon. It might sound counter-intuitive, but narrowing your focus could open up a world of opportunities and make client acquisition a breeze.
We’ll also chat about the fear of missing out on opportunities when you specialise and how to overcome it. Get the lowdown on creating content that attracts attention, nurtures relationships, and seals the deal. Plus, learn the importance of showing up consistently and speaking your audience's language to build trust and credibility.
Whether you’re new to the game or looking to sharpen your strategy, this episode is packed with insights to help you stand out and make your LinkedIn presence truly pay off. Tune in to find out how to connect who you are with what you offer and solve the problems your audience cares about.
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