
Mindset, Marketing & Money isn’t your usual business podcast. If you’re tired of seeing the same old advice repeated online, this is your straight-talking resource. Each episode cuts through popular myths to share clear insights and practical strategies that actually work for building your business online. I’ll guide you through what’s effective right now in mindset, marketing, and monetisation so you can confidently attract clients and achieve consistent results. If you’re serious about standing out and growing your business, tune in.
Episodes

Saturday Sep 14, 2024
#109 - Eliminate your competition, build a category of one
Saturday Sep 14, 2024
Saturday Sep 14, 2024
Are you stuck in the hustle, constantly trying to outshine your competition? Do you feel like no matter how loud you shout or how much content you create, it’s never enough to truly stand out? Here’s the truth: competing in an oversaturated market is the slow lane to nowhere. But what if you didn’t have to compete at all?
In our latest episode, we’re diving into the secret of breaking free from the noise by becoming a category of one. Imagine a business where you’re not chasing clients or fighting for attention. Instead, clients seek you out because there’s no one else like you. This episode is about helping you build a business that aligns with your biggest dreams, one where your unique strengths, story, and personality are your greatest assets.
We’ll walk you through the five key elements that make you impossible to compete with: embracing your personality, narrowing down your audience, solving specific problems, developing your unique methodology, and uniting your clients against a common foe. These aren’t just tactics—they’re a powerful combination that will set you apart and help you lead with confidence.
But we don’t stop there. We also tackle the hardest part of this journey—showing up as your real self in a world that’s constantly telling you to blend in. Authenticity is scary, but it’s also the only way to build something meaningful and fulfilling.
If you’re ready to stop competing and start leading, this episode is for you. Tune in, and let’s build your category of one.
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